• adidas launches a first-of-its kind scannable ad film ‘QR to Qatar’, ahead of the FIFA World Cup featuring brand ambassador & football fanatic Bollywood superstar Ranveer Singh
• adidas gives consumers a chance to win many exciting prizes, including an all-expense 4-day trip to the FIFA World Cup
Link: https://www.instagram.com/reel/CiwdiSZIOBR/?igshid=NmNmNjAwNzg=
Kicking off the FIFA World Cup
The film includes a digital integration of a QR Code that takes the consumer to a live raffle to win many exciting prizes, amongst which many lucky winners will get an all-expense paid 4-day trip to the FIFA World Cup
Speaking about the campaign, Bollywood star Ranveer Singh said, “I am absolutely stoked to kick off the FIFA World Cup
Speaking about the campaign, Sunil Gupta, Senior Director, adidas India said “QR to Qatar’ is not just a film for us, it is the beginning of the FIFA World Cup
About adidas in Football
adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 61,000 people across the globe and generated sales of €21.2 billion in 2021.