A spiritually inspired collection that reflects the sacred union of Shiva and Shakti, crafted in gold
Bengaluru, 16th February 2026: Bhima, one of South India’s most respected and enduring jewellery houses, proudly announces the new collection launch of “SHIVAAY”, a spiritually inspired collection that draws from the eternal union of Lord Shiva and Goddess Parvati — a symbol of balance, strength, devotion, and harmony.
Conceived as more than a jewellery line, SHIVAAY is a cultural expression rooted in India’s timeless spiritual philosophy. The collection reflects the sacred synergy of Shiva and Shakti — the cosmic forces that represent stillness and power, destruction and creation, asceticism and grace. Together, they embody completeness. Through SHIVAAY, Bhima translates this profound symbolism into finely crafted gold ornaments that carry meaning beyond adornment.
The collection features an exquisite range of necklaces, earrings, haraams, bangles and traditional statement pieces, each thoughtfully designed with intricate detailing and classical influences. Drawing inspiration from sacred motifs, temple aesthetics, and divine iconography, every creation in SHIVAAY reflects reverence, craftsmanship, and cultural depth.
At its heart, SHIVAAY is designed with the message of “Echoes of Divinity, Worn in Gold.”
The collection is for those who seek to carry spirituality close to their being. It speaks to individuals who view jewellery not merely as ornamentation, but as an extension of faith, inner strength, and personal belief. Each piece becomes a reminder of divine protection, emotional balance, and harmony in everyday life.
With SHIVAAY, Bhima continues its tradition of presenting jewellery as a cultural heirloom — rooted in devotion, yet relevant to the modern seeker. The collection seamlessly blends traditional artistry with timeless elegance, making it suitable for festive occasions, spiritual gatherings, and cherished personal milestones.
The SHIVAAY Collection is now available exclusively at Bhima showrooms in Jayanagar 4th Block, Jayanagar 3rd Block, Malleshwaram, and Rajajinagar, Bengaluru.
As Bhima steps into its next century of legacy, SHIVAAY stands as a reflection of its enduring philosophy — that jewellery is not just worn, but experienced. It carries stories, blessings, and belief systems across generations. With SHIVAAY, Bhima once again reaffirms that gold, when shaped by devotion and meaning, becomes eternal.
About Bhima Gold Pvt. Ltd.
The visionary Shri K. Lakshminarayana Bhattar founded Bhima, a beacon of elegance and heritage, in 1925. From its inception, Bhima has been synonymous with exceptional craftsmanship and has become a distinguished name in the realm of jewellery in South India. Boasting 21 stores strategically located across Karnataka, Andhra Pradesh, and Tamil Nadu, Bhima is the epitome of timeless elegance, offering an exquisite range of jewellery in gold, diamonds, and precious stones.
Currently under the visionary leadership of Vishnusharan Bhatt, Bhima is expanding its footprint across diverse markets in South India. With a legacy spanning over a century, the brand remains unwaveringly committed to excellence, seamlessly blending timeless values with a dynamic approach to meet the evolving needs of society. Upholding principles of craftsmanship, meticulous attention to detail, and a strong sense of philanthropy, Bhima continues to be the trusted destination for discerning individuals seeking exquisite jewellery and contributing to meaningful social welfare initiatives.
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Ayushi Gupta/Ryna Peters
