What to Know
- The Nike Air Force 1 returns with an India-exclusive release: the AF1 ‘Unmistakable’.
- Staying true to its iconic ‘80s construction, the silhouette is refreshed with new colors of blue, orange, green and white, inspired by the confidence and ambition of India’s new generation of athletes*.
- The Nike AF1 ‘Unmistakable’ campaign is a fresh take on Indian sport style featuring athletes such as Shubman Gill and Shreyas Iyer and is shot in grassroots sports academies.
- The AF1 ‘Unmistakable’ will first be available throughout India across Nike.com, Nike retail stores and partner doors from Saturday 31 January.
For decades, the Nike Air Force 1 (AF1) has redefined expectations – born on the court, adopted on the streets, and continuously reshaped by culture around the world. Now, that legacy continues in India with the AF1 ‘Unmistakable,’ an exclusive release made for those who embody this spirit of confidence and ambition, and believe they have what it takes to beat the odds.
The AF1 ‘Unmistakable’ retains the clean and timeless construction that made the silhouette iconic and has been refreshed in new ways. The unmistakable blue Swoosh, heel tab, and outsole bring renewed energy to the AF1 and represent the bold hopes and momentum of India’s new generation of athletes*. The color palette of blue, orange, green, and white represent India’s youth shaping the future of sport, and a special “Just Do It” keychain nods to their relentless winning mentality.
Beyond the signature leather upper that delivers the form and durability the silhouette is known for, a perforated toe box with original Nike Air cushioning provides breathability and comfort. Proudly made in India, this sneaker is set to be an unmistakable favorite style choice.
Worn by Nike athletes Shubman Gill, Tilak Varma, Shreyas Iyer, and Manika Batra, the AF1 ‘Unmistakable’ stands for self-belief, individuality, and the resilience of Indian athletes* to beat the odds. The Nike campaign featuring these athletes was shot in grassroots sports academies of Mumbai and Jaipur. The shoot is a celebration of youth at the intersection of cricket and style culture and was inspired by each athlete’s personal story of resilience, perseverance and success.
The AF1 ‘Unmistakable’ will first be available to purchase in India across Nike.com, Nike stores and other Nike retail partners 31 January 2026.
Nike Athlete Quotes
Shubman Gill – “When the competition is this intense, the only thing you can control is how hard you keep going,” says Shubman Gill. “That’s the story of so many athletes in India, who are pushing past limits, creating their own opportunities. To me, the AF1 represents that belief that no matter the odds, you keep rising.”
“The AF-1 Unmistakable is a great tribute from Nike to Indian athletes,” adds Shubman. “I love that there’s a tag saying ‘Just Do It’ in green. When we were playing the Under-16s, we had a saying – ‘When in doubt with choosing a shoe, go with Air Force 1 because they always match, no matter what outfit you wear!’”
Tilak Varma – “As I look ahead to my year of cricket and competition, it is the confidence, passion and fighting spirit of Indian athletes and fans that I will be taking in with me as extra fuel,” says Tilak Varma. “To me, this AF1 comes at the perfect time, a nod to the uniqueness of Indians, born to ignore the odds and win anyway. I’m glad to have a style expression for this now.”
Shreyas Iyer – “The blue sole and swoosh of the Nike Air Force 1 Unmistakable is so unique,” says Shreyas Iyer. “It also has a green and orange accent which is a tribute to all Indian athletes. It has the silhouette of the Nike Air Force 1, which has been same since 1972. The green ‘Just Do It’ keychain goes so well with the shoe.”
Manika Batra – “Growing up, you had to work relentlessly for every step forward and often ignore the forces that might be working against your dream. That’s the mindset that shaped me, and it’s the mindset I see in so many young athletes across India,” says Manika Batra. “For me, AF1 reflects that attitude: staying resilient, trusting the grind, and turning every challenge into something bigger. You have the check them out, they’re so cool.”
– ENDS –
Notes to editor
*If you have a body, you are an athlete
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Converse, a wholly owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories.
For more information, NIKE, Inc. individuals can also visit https://news.nike.com and follow @NIKE.
Nike Agency Contact Details
Prachi Chavan [email protected]
Shreeda Aggarwal [email protected]
AF1 ‘Unmistakable’
- Maximum Retail Price – ₹ 11,895.00
- Full marketplace availability from 31 January 2026
