This Holiday Season, Discover Kashmir at Pine N Peak Pahalgam

Pahalgam, Kashmir – September 2026: This holiday season, Welcomhotel by ITC Hotels, Pine N Peak, Pahalgam is inviting families to celebrate in the heart of Kashmir, where the upcoming holiday spirit comes together with the valley’s own traditions, flavours and landscapes. Set on the Rajwas Plateau overlooking the Lidder River, Pine N Peak offers a different way to spend the season, with long family meals around a traditional Kashmiri Wazwan, mornings in the pine forests and time spent discovering the people and stories that make Pahalgam so special.

The rooms, suites and cottages at Pine N Peak carry the character of Kashmir indoors, with Kashmiri wood carvings, handwoven tapestries and traditional handicrafts adding warmth to the spaces. For families looking for more room to settle in together, the luxury cottages offer added space and privacy, while the presidential duplex suite brings together panoramic views and a private reading library.

Food is at the heart of any holiday in Kashmir, and few traditions capture this better than Wazwan. The elaborate Kashmiri feast is as much about coming together as it is about the food itself, with generations-old preparations such as Rista, Gushtaba and Marchwangan Korma taking centre stage. At WelcomCafé Lolaab, families can experience this tradition over a leisurely meal, while evenings bring another beloved Kashmiri ritual, with complimentary Noon Chai and Kehwa poured from traditional Samavars alongside freshly baked Kashmiri rotis. For a more intimate evening, Gulistan offers candlelit dining beneath open-air gazebos, with the night sky and mountains of Pahalgam setting the scene. During the holiday season, these are the moments that make a stay feel special – gathering around a table, sharing stories and discovering Kashmir through the flavours and traditions it has cherished for generations.

Beyond the property, this season offers an opportunity to explore Pahalgam at its most beautiful. Guests can trek to Tulyan Lake, Green Valley, Sheshnag and Sonmarg, enjoy picnic lunches along the banks of the Lidder River, or go horse riding through the valley’s scenic meadows. Village walks offer a closer look at local life, including a heritage exploration of a 150-year-old watermill and old riverside settlements steeped in Kashmiri tradition. A stream-side lunch at Café Wilo offers a quieter way to experience the landscape, while a riverside high tea, accompanied by freshly made local cheese sourced from a producer run by a Dutch artisan, brings a distinctive local touch to an afternoon in the valley.

For a closer look at Kashmir beyond its landscapes, guests can share a home-cooked meal with a nomadic family, explore meadows and grazing sheep country on a guided trek or horseback, or take to the river for rafting and angling. A round of golf at the adjacent Pahalgam Golf Course and seasonal visits to the valley’s apple orchards offer quieter ways to experience Pahalgam.

At Pine N Peak, a holiday in Pahalgam is about discovering the valley at your own pace and making time for the moments that matter. From shared meals and quiet walks to stories exchanged over a cup of Kehwa and experiences that bring guests closer to local life, each day offers a different way to connect with Kashmir. It is a holiday shaped by the landscape, the warmth of its people and the traditions that have been passed down through generations – leaving families with more than memories of a place, but a deeper connection to Kashmir and time well spent together.

FACTSHEET

Address: Welcomhotel by ITC Hotels, Pine N Peak, Aru Road, Near Amusement Park, Pahalgam (Jammu & Kashmir) PIN: 192126

Reservation no: +91 1936 243210 / +91 1936 243211

Web & Social: itchotels.com | @welcomhotel.pinenpeak_pahalgam

About ITC Hotels

With the enduring Namaste as the symbol of its brand experience, ITC Hotels Limited is one of India’s leading luxury hotel chains offering comprehensive hospitality solutions. Embodying Sustainability & ‘Responsible Luxury’ as its guiding premise, ITC Hotels integrates India’s fine tradition of hospitality with globally benchmarked services to reflect the culture and ethos of each destination, through a collection of hotels. Staying ahead of the sustainability curve, ITC Hotels became the largest chain in the world to have 23 LEED Platinum certified hotels. To date, ITC Hotels Limited leads in LEED Zero Water & LEED Zero Carbon certified hotels globally. ITC Hotels Limited operates under seven distinct brands; ‘ITC Hotel’ & ‘Mementos’ in the Luxury segment, ‘Epiq Collection’ in the premium ‘Welcomhotel’ in the upper upscale space, brand ‘Storii’ in the premium boutique segment, ‘Fortune’ in the mid-market to upscale space and ‘WelcomHeritage’ in the heritage leisure segment. ITC Hotels Limited is the First in India to have been honoured with the prestigious 2024 Leadership Award for Organizational Excellence by the US Green Building Council. ITC Hotels is known for its signature warmth, iconic culinary experiences and hospitality excellence. It is listed on the BSE and NSE.