‘EAST’ — A Royal Nomadic Journey Through Time, Culture and Couture
The closing show opened with Indian cricketer Abhishek Sharma and culminated in a striking close by Ibrahim Ali Khan and Rasha Thadani, with special appearances by Rahul Dev and Mugdha Godse on the runway.
Concluding the much-anticipated 18th edition of FDCI’s Hyundai India Couture Week 2025, in association with Reliance Brands, the House of JJ Valaya presented a spectacular closing show with its latest couture collection titled EAST at the JW Marriott, New Delhi Aerocity. A landmark showcase by a designer long celebrated for his majestic aesthetic, signature Royal Nomad vision, and mastery of couture, EAST is a masterclass in storytelling—where history, heritage, and haute couture converge.
The show opened with ace Indian cricketer Abhishek Sharma and concluded with Rasha Thadani, who stunned in a dramatic black-based lehenga adorned with intricate resham thread work and antique gold metallic embroidery. Paired with a contemporary blouse and a fluid dupatta featuring a striking fauna print, the ensemble seamlessly blended traditional craftsmanship with modern allure and Ibrahim Ali Khan A statement in precision and poise, this sherwani is elevated with intricate matte black cora hand embroidery cascading down the front in a bold, architectural motif. The rich detailing and fine craftsmanship make it a timeless piece for the modern groom or connoisseur of couture menswear.
The JW Marriott, Aerocity houses the two-storey flagship store leaves you enchanted; the designer’s unruffled temperament is what draws you in a bridal atelier, menswear section, home and interior line, walls draped in rich tapestries, mannequins dressed in his signature chevron print, exquisite lehengas with intricate zardozi and mixed metal embroidery, opulent chandeliers, curios, and figurines stacked tastefully
Set against the backdrop of the 17th and 18th centuries, EAST draws inspiration from a time when the West viewed the Orient as a realm of mystery, opulence, and spiritual richness. Interpreted through the distinct lens of the Valaya legacy, the collection unfolds in three evocative chapters: the layered romance of the Balkans, the tranquil refinement of the Far East, and the grandeur of India culminating in a visual narrative that bridges time and geography.
The collection features a rich palette of antique neutrals, spice hues, and deep bridal reds, rendered in luxurious fabrics like silks, velvets, brocades, tulle, and organza. Meticulously crafted for both men and women, the ensembles embody JJ Valaya’s architectural precision and couture detailing, blending age-old Indian craftsmanship with a global sensibility.
Jewellery designer Archana Aggarwal joins forces with legendary couturier JJ Valaya to create a collection that brings royal grandeur to life. Inspired by palatial opulence and timeless Indian weddings, the collaboration features intricate gemstone earrings, handcrafted matha pattis, and statement layered necklaces—designed to complement Valaya’s signature silhouettes and transform brides and grooms into modern-day royalty.
“EAST is my ode to a time when the East evoked wonder and fascination across the world. To close India Couture Week with this collection is both an honour and a reflection of our ongoing legacy – one where history and couture continue to walk hand in hand.” says JJ Valaya
Mr. Tarun Garg, Whole-Time Director & Chief Operating Officer, Hyundai Motor India Ltd., said, “We are delighted to continue our partnership with the Fashion Design Council of India (FDCI) for the third consecutive year at Hyundai India Couture Week 2025. This enduring collaboration is a reflection of Hyundai’s commitment to celebrating India’s rich cultural heritage, artistic excellence and the extraordinary talent of Indian designers.
This year’s showcase holds special significance as we unveiled the Hyundai CRETA Electric at the 18th edition of ICW, a powerful symbol of our progressive vision that fuses sustainability with sophistication. It also marks a proud milestone, 10 glorious years of the Hyundai CRETA in India, a nameplate that has redefined the SUV space in India.
My heartfelt congratulations to the legendary JJ Valaya for delivering a truly majestic closing Show. His deep-rooted legacy, unmatched craftsmanship and timeless aesthetic created a perfect crescendo to Hyundai India Couture Week 2025.
I also extend my warm appreciation to FDCI, Mr. Sunil Sethi and all the participating designers for yet another successful edition of ICW, a celebration of innovation, creativity and Indian couture at its finest.
“As we close the 18th edition of Hyundai India Couture Week, I’m filled with pride at the way Indian couture continues to evolve. My sincere thanks to all the participating designers and our jewellery partners who added depth and beauty to every showcase.
JJ Valaya’s closing show was a masterclass in storytelling and craftsmanship—an ideal finale to a spectacular week.
I also thank Mr Tarun Garg and the Hyundai Team for their continued support. This platform thrives because of the creative minds and tireless teams behind it. I would also like to thank Reliance Brands for their continued partnership over the years. On behalf of FDCI, thank you for making this edition truly special.” says Sunil Sethi Chairman, Fashion Design Council of India
We’re proud to host the JJ Valaya showcase at our Crystal Ballroom, a venue that reflects the grandeur and elegance of this collaboration,” says Sharad Datta, General Manager, JW Marriott New Delhi Aerocity. “We take pride in being the destination of choice for iconic moments that celebrate art, design, and timeless luxury.
“JJ Valaya’s garments are canvases, our jewels, the brushstrokes. Together for the Couture Week, we’ve painted a portrait of the ultimate bride, part empress, part timeless romantic.” – Archana Aggarwal
The closing show also featured the house’s iconic bridal masterpieces – each piece a celebration of legacy, detail, and dreamlike elegance. Known for redefining luxury through a uniquely Indian lens, Valaya once again delivered an immersive experience that surpassed the conventional fashion presentation, creating an atmosphere steeped in craft, culture, and couture.
This year’s showcase was further supported by leading luxury and lifestyle brands, Grey Goose Altius and Kohler, whose association enhances the immersive and elevated experience of Hyundai India Couture Week 2025.
