It is in the by lanes of Sultanpur, the new hub of Interior stores that Sanjyt Syngh chose to open his unequaled studio. Conceived as a fashion forward New York loft, this very personal project amplifies the essence of his stygian design sensibility. This space challenges the brief that dark colours shrink a space. The …
Jaquar builds awareness for its lighting product range with a humorous take on its bath category dominance. Conventional marketing wisdom about brand extensions has been stood on its head by Jaquar who is running one of the most memorable campaigns in the IPL this season. Most brands when going for diversification look for compatibility and …
Wellness has become a quotidian term of today’s life and thanks to the pandemic, people are openly talking about promoting overall wellness in every aspect of their living. As offices are opening and people are slowly and steadily moving back to their workspaces, staying healthy and sustainable in the new world should be of utmost …
