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Extended Summer by MellowDrama

Capturing the spirit of an endless summer, MellowDrama launches a collection that is a perfect mood lifter for this season. Encapsulating a versatile range of wild and free-spirited prints, the collection presents an interplay between shapes and volumes via statement sleeves, comfortable cuts, and contemporary silhouettes. Created in an easy summery colour palette of blues, …

Dress up to the Nines this Navratri!

It’s that time of the year when Navratri is ready to get everyone swooning. If the thought of being enchanted by the halo re rhythm wasn’t enough, the idea of people grooving in circles in their ethnic best makes its festive vibe unmissable. As riveting as the loud, catchy music and synchronized dance steps are, …

LABEL Ritu Kumar announces Shanaya Kapoor as the face of the brand

Bollywood’s youth icon, Shanaya Kapoor joins the #LabelSquad as the face for Label Ritu Kumar. Continuing the #JustDanceWithLabel series, Shanaya is emblematic of a youthful, global personality. The collection is presented as a dance ensemble and continues in the tradition of the brands’ #JustDanceWithLabel series. Amrish Kumar, Managing and Creative Director at Ritu Kumar says, …

Raymond Capitalizes on Casualization Trend in Shirting Fashion

Launches VibezAW’21collection of shirting fabrics – a mélange of vibrant prints imbibingtraditional Indian motifs  Onboards designer SuketDhir to seamlessly translate the vivacious fabrics into stylised silhouettes Raymond, India’s leading manufacturer and retailer of premium fabrics and apparel announced the launch of its latest vibrant collection of shirting fabrics - ‘Vibez’. Being a popular menswear brand …

The sky speaks in a thousand colours…

And inspired by the myriad shades of the sky, Flirtatious presents ‘Eclectic Sunset’, celebrating the many moods of sunset. Focusing on the colour and the endorphins the sky has to offer, the collection features an eclectic mix of versatile silhouettes and artistic patterns. “During the lockdown looking up at the sky has been the closest …