M·A·C Cosmetics India has named beloved Bollywood film starBhumi Pednekaras its first Brand Ambassador in India. Throughout a long-term partnership starting in September, Bhumi can be seen as the face of M·A·C’skey campaigns and collections in India, elevating premium artistry and translating contemporary expression of glamour to makeup lovers around the country.
Never afraid to break the mold and express herself in entirely new ways, Bhumi is a natural fit for a brand like M·A·C which celebrates individuality and self-expression above all else. She brings alive MAC’s ambition to inspire millions of young Indian girls, as she has always believed in the power of beauty as a positive process that promotes self-love and embraces flaws. “Freedom comes from recognizing you are beautiful outside of beauty standards” – a motto the millennial star lives by and advocates to her young fans as well.
Furthermore, the partnership will bring her ardent love for makeup and trends to life as she will team up with Sonic Sarwate, Global Senior Artist M·A·C Cosmetics India, to showcase her stunning signature and versatile looks from bold to “no-makeup” makeup vibrant and colorful ones; sharing beauty secrets, skincare regimens, and lifestyle with M·A·C fans as she currently does on her social media feed for those looking to get creative with makeup.
“Being the first-ever brand ambassador for M·A·C in India is an honor and a dream come true! Bhumi said,“As a teenager obsessed with the idea of beauty, for me to actually be able to own M·A·Cproducts made me feel like I’ve really achieved something in life. I’m so excited to be working with a brand whose values & ethics resonate so strongly with me & I look forward to having an amazing journey with M·A·C!”
“We’re so excited to have Bhumi become the face of M·A·C in India,” says Karen Thompson, Brand Manager, M·A·C Cosmetics India. “In addition to her passion for all things beauty, we were drawn to Bhumi’s strong point of view and message of inclusivity. She epitomizes our brand values and serves as an inspiration to girls everywhere who dare to dream.”
Since its founding in 1984, the leading professional makeup authority has teamed up with fierce tastemakers like Bhumi to create conversations and trends larger than beauty to represent diversity as well as the uniqueness of women.
BHUMI’S LOOK PRODUCTS
FACE
Studio Fix Fluid NC35
Powder Blush – Gingerly
Mineralize Skinfinish – Cheeky Bronze
EYES
Eye Brows Styler – Spiked
Art Library: Nude Model Eyeshadow Palette
Pro LongwearFluidline Eyeliner & Brow Gel – Blacktrack
36 Dreamgirl Lash (half cut & applied out the outer ends of the eyes)
LIP
Prep + Prime Lip
Matte Lipstick – Velvet Teddy
Mineralize Skinfinish – Cheeky Bronze
About MAC Cosmetics:
M·A·C (Make-up Art Cosmetics), a leading brand of professional cosmetics is part of The Estée Lauder Companies Inc. Since its creation in Toronto, Canada, over 30 years ago, the brand’s popularity has grown through a tradition of word-of-mouth endorsements from makeup artists, models, photographers and journalists around the world. M·A·C is now sold in over 100 countries/territories worldwide. Become an M·A·C fan on Facebook (facebook.com/maccosmeticsindia), follow M·A·C on Instagram (instagram.com/maccosmeticsindia) and watch M·A·C videos on YouTube(youtube.com/maccosmeticsindia). We are present across 87 doors in India and online on Nykaa.com, Myntra.com, Shopper’s Stop.com, Purplle.com, Boddess.com, Sephora.nnnow.com, and Ajio.com
For an M·A·C store location, you can visit maccosmetics.in. You can follow Sonic Sarwate, Senior Artist, M·A·C India on Instagram @sonicsmakeup and Twitter @MAC_Sonic_S. You can also follow Navreet Josan, National Artist, M·A·C India on Instagram @reet.makeup.
About Bhumi Pednekar
Bhumi Pednekar is a critically acclaimed Bollywood actor whose story is one of determination, self-belief, and hard work that serves as inspiration for countless people. After a career of about 6 years and 10 films, she has carved out a niche as an actor that lives out the aspirations and experiences of Indian women from different walks of life on the big screen. Her body of work is reflective of her own personal values that challenge convention and make her a pathbreaking Indian movie star. She’s known to be quite vocal & outspoken on hard-hitting subject matters – gender equality, shattering conventional beauty standards, colorism, etc. and her choice of films has also been dictated by such compelling narratives. She’s also been featured on the covers of India’s leading fashion & lifestyle magazines and continues to showcase her versatile personality through these editorials. Bhumi has also been consistently and passionately advocating conservation and protection of the environment. She takes her deep interest in these issues of global magnitude to a level of direct engagement where she has started a pan India digital movement called Climate Warrior.
