Hand-painted Kalamkari art and Ganesha motifs adorn the new collection
The festive season has commenced with one of the highly auspicious days in the Hindu calendar – Ganesh Chaturthi. Inspired by the radiance of the festival, JAYPORE has unveiled Gajgamini, a limited-edition festive collection of handcrafted dupattas that will enamor everyone with its elegant designs and ethnic charm. This exclusive collection celebrates the many forms of the beloved Ganesha that are hand-painted by skilled kalamkari artisans and are priced at INR 18990. JAYPORE has launched this collection to offer its patrons exquisite and unique designs through the traditional art of kalamkari.
The JAYPORE label works closely with artisans and craftspersons to curate the best weaves, embroideries, and designs, packaged into collections across categories at exceptional value for its patrons.
Collection: Gajgamini by JAYPORE
Craft: Kalamkari
The ancient art of kalamkari was practiced by chitrakars who traversed various towns telling tales of Hindu mythology through hand-painted imagery. This craft has found this manifestation at the hands of traditional artisans from the temple city of Tirupati, Andhra Pradesh. The Gajgamini collection presents dupattas with intricate and complex designs of kalamkari’s characteristic motifs and the diverse forms of Ganesha.
Each piece is one-of-its-kind, with elaborate motifs and exquisite artistic details that will elevate any traditional or contemporary look. This limited-edition collection celebrates the magnificence of the skill of kalamkari and its rich history. These products are hand-painted and have variations of color, and design which are the hallmark of handcrafted products, making each of them unique and timeless.
About JAYPORE
About Aditya Birla Fashion and Retail Limited
The Company has a network of 3,212 stores across approximately 31,000 multi-brand outlets with 6,800+ points of sales in department stores across India (as of 31st March 2021).
It has a repertoire of leading brands such as Louis Philippe, Van Heusen, Allen Solly, and Peter England established for over 25 years. Pantaloons is one of India’s largest fast-fashion store brands.
The Company holds exclusive online and offline rights to the India network of California-based fast fashion brand Forever 21. The International Brands portfolio includes – The Collective, India’s largest multi-brand retailer of international brands, Simon Carter, and select mono-brands such as American Eagle, Ralph Lauren, Hackett London, Ted Baker, and Fred Perry.
Van Heusen Innerwear, Athleisure, and Activewear are establishing themselves as India’s most innovative and fashionable brand. The Company’s foray into branded ethnic wear business includes Jaypore and strategic partnerships with Designers ‘Shantanu & Nikhil’, ‘Tarun Tahiliani’ and ‘Sabyasachi’
