A majority of guests at the brand’s iconic collection of worldwide properties take part in the signature programme, which lets them check in at dawn and check out after dark, with unparalleled freedom
Almost 20 years ago, the team at The Peninsula Beverly Hills hotel realised a growing trend: an increasing number of guests were arriving in the early morning, long before the traditional afternoon check-in time. These travellers, many of whom had come to the U.S. on overnight flights from other countries, did not want to wait for the customary late-afternoon hour to check into their rooms; they sought immediate access so they could rest, freshen up, and begin their stay on a high note.
These episodes planted the seed for what would eventually become one of The Peninsula Hotels’ most popular and distinctive brand-wide guest benefits: Peninsula Time. Today, the programme is available at all 12 Peninsula properties around the world. The complimentary benefit allows guests who book directly on The Peninsula website or with a preferred advisor to check in as early as 6 am on arrival day and check out as late as 10 pm on departure day – effectively giving them 19 extra hours to enjoy their chosen destination. This level of flexibility remains one of the most generous and distinctive group-wide time-access benefits in the global hospitality industry and recent Peninsula data shows the majority of guests are using it enthusiastically.
For today’s travellers, such extra time is the ultimate luxury – and as the brand’s newly released campaign film illustrates, the possibilities it affords are nearly boundless. It might mean stepping into a room straight after a sunrise landing from Tokyo or enjoying an unhurried final evening in New York before a late-night departure. Guests at Peninsula properties around the world can opt to use this complimentary extra time however they choose – whether by luxuriating in the comfort of their elegant accommodations, exploring local attractions at a more leisurely pace, or simply letting themselves be guided by imagination and surprise.
“With Peninsula Time we wanted to reimagine what time means for the modern luxury traveller and let them seize the special moments that make travel unforgettable, without the pressures of the clock,” said Gareth Roberts, The Peninsula’s Chief Operating Officer. “Removing the boundaries of standard check-in and check-out times allows our guests to move at their own rhythm – to linger in the moments that matter, follow a spark of spontaneity, and let the day unfold seamlessly, without constraints.”
The programme is one of many through which The Peninsula offers guests a completely bespoke stay experience. By accommodating the needs of visitors around the world who are often on different schedules than those of their destination cities, Peninsula Time also reflects the brand’s larger commitment to cultural understanding and guest care.
“It delights us that so many of our travellers know of, and make use of, this programme,” said Roberts. “All over the globe, we have guests letting our hotel teams know ‘I’ll be arriving on Peninsula Time’.”
Peninsula Time is available exclusively to guests booking direct on peninsula.com or through a preferred travel advisor.
To learn more about Peninsula Time, please visit: peninsula.com/en/global-pages/peninsula-time
About The Hongkong and Shanghai Hotels, Limited (Stock Code: 45)
Incorporated in 1866 and listed on the Hong Kong Stock Exchange, The Hongkong and Shanghai Hotels, Limited is the holding company of a group which is engaged in the ownership, development, and management of prestigious hotels and commercial and residential properties in key locations in Asia, Europe and the United States, as well as the provision of tourism and leisure, retail and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula London, The Peninsula Paris, The Peninsula Istanbul, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula Tokyo, The Peninsula Bangkok and The Peninsula Manila. The property portfolio of the group includes The Repulse Bay Complex, The Peak Tower and St. John’s Building in Hong Kong, and 21 avenue Kléber in Paris, France. The Peak Tram, Retail and Others portfolio of the group includes The Peak Tram in Hong Kong; The Quail in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.
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For media enquiries, please contact:
Feria Kazemi
Director of Communications
The Peninsula Hotels
Tel: (852) 2840 7861
Email: [email protected]
