Increased concerns around health and leading a safer life have changed the consumers expectations of beauty: they expect brands to help them feel and live better, not just look better. COVID-19 has transformed the beauty industry where holistic care, mental and physical wellbeing, e-commerce and good values are key for brands to grow post-pandemic. …
A colour that is not just classic but also makes one’s personality shine, yes we’re talking about everybody’s favourite and go-to pick, black! From lazy in PJs, ethnic in sarees to fancy in dresses and casuals in denims, all-black outfits s always the perfect ensemble. This time, Bollywood ladies showed their bold and powerful person …
By: Vasundhara Patni, Founder Of Kiro Beauty Today, when we look at the beauty industry, it shows immense growth. From what initially was a highly conservative community to becoming inclusive across shape, size, and gender. It is really crucial to have these conversations in the mainstream media because whom we deem ‘beautiful’ is a reflection …
Fashion keeps evolving with time, different ways to use the one clothing piece. A style pick used as an accessory, scarfs can be now turned into a super stylish crop top and we’re loving how it looks! Bollywood ladies have already set their foot into wearing scarf tops, it’s easy and you can try it …
2021 is bringing in festive time and this is a good excuse to dress up in beautiful traditional outfits! In South India, Pongal and Makar Sankranti are celebrated to mark the harvest season. During the Pooja, ladies bring in your style wand and without any hesitance, pick shararas. Bollywood divas have already embraced it, they …
This winter rock the world around you with a structured-shoulder dress. From enhancing your personality to giving you a sharp and bold look, the crisp-shouldered outfits are a total hit in the Fashion Industry. And every then and now, celebrities make grand appearances in them, bringing a neat look for us to replicate. Hence, this …
A fashion pick which is seen everywhere, tie-dye isn’t only colourful and good for the eye, but also super comfy and the best basic wear right now. Bollywood has already embraced it into their everyday lives, you can do it too. From leisurely roaming in tie-dye attires on vacations to chilling within the comforts of …
Winter is here and all our sweaters are out of the closet. Slipping into hoodies and sweatshirts is the most comfy but to make it more fashionable, we can go for turtle neck ones too. But now wear turtle neck is different styles like never before, upping your game while looking comfy and warm in …
2020’s vacation hotspot post lockdown was Maldives and Ananya Panday flew to the heavenly island country to ring in the New Year. Not only did she melt our hearts with the serene pictures from the paradise destination but also won it with her stunning beach fashion. Take a look: 1. Radiating Sunshine in Bikini …
The Royal kid Sara Ali Khan’s style is impeccable. From gracefully pulling off ethnic attires to setting the internet on fire with her western wears, Sara knows how to rock each and every outfit. And along with her style comes an add on of her simple fun-filled Shayari that netizens love to read. And as …
