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Blue Lover, Prachi Desai

Though ‘Blue’ has a negative connotation in life, the colour is totally a catcher and eye-pleaser. Be it the light shade, oozing the wintery vibes or the dark one depicting royalty, blue is a hue that has no-haters. And one such blue-lover or caerulea-phile soul is Prachi Desai, who misses no opportunity to adorn this …

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Different Glam Moods Of Shraddha Kapoor

A simple lunch outing or fancy dinner date, adding makeup to your face makes one look fresh and ready-to-go! Being an actress, Shraddha Kapoor has embraced all kinds of glam looks and you can take inspiration from her, be it a dramatic eye look or a notch low basic lips. Have a look:   1. …

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COVID-19 Amplifies The Demand For Clean Beauty, Wellness Products

Increased concerns around health and leading a safer life have changed the consumers expectations of beauty: they expect brands to help them feel and live better, not just look better. COVID-19 has transformed the beauty industry where holistic care, mental and physical wellbeing, e-commerce and good values are key for brands to grow post-pandemic.   …

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Can’t Stop Crushing Over Black

A colour that is not just classic but also makes one’s personality shine, yes we’re talking about everybody’s favourite and go-to pick, black! From lazy in PJs, ethnic in sarees to fancy in dresses and casuals in denims, all-black outfits s always the perfect ensemble. This time, Bollywood ladies showed their bold and powerful person …

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How The Perception Of Cosmetics Has Changed Over The Years

By: Vasundhara Patni, Founder Of Kiro Beauty  Today, when we look at the beauty industry, it shows immense growth. From what initially was a highly conservative community to becoming inclusive across shape, size, and gender. It is really crucial to have these conversations in the mainstream media because whom we deem ‘beautiful’ is a reflection …

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Modern Trending Wave, Printed Scarf Tops!

Fashion keeps evolving with time, different ways to use the one clothing piece. A style pick used as an accessory, scarfs can be now turned into a super stylish crop top and we’re loving how it looks! Bollywood ladies have already set their foot into wearing scarf tops, it’s easy and you can try it …

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Shine In Sharara For Pongal

2021 is bringing in festive time and this is a good excuse to dress up in beautiful traditional outfits! In South India, Pongal and Makar Sankranti are celebrated to mark the harvest season. During the Pooja, ladies bring in your style wand and without any hesitance, pick shararas. Bollywood divas have already embraced it, they …

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Flaunt Those Shoulders

This winter rock the world around you with a structured-shoulder dress. From enhancing your personality to giving you a sharp and bold look, the crisp-shouldered outfits are a total hit in the Fashion Industry. And every then and now, celebrities make grand appearances in them, bringing a neat look for us to replicate. Hence, this …

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Vacay Or Not, Wear Tie-Dye

A fashion pick which is seen everywhere, tie-dye isn’t only colourful and good for the eye, but also super comfy and the best basic wear right now. Bollywood has already embraced it into their everyday lives, you can do it too. From leisurely roaming in tie-dye attires on vacations to chilling within the comforts of …

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New Fashion With Turtleneck

Winter is here and all our sweaters are out of the closet. Slipping into hoodies and sweatshirts is the most comfy but to make it more fashionable, we can go for turtle neck ones too. But now wear turtle neck is different styles like never before, upping your game while looking comfy and warm in …