In an industry that has transformed dramatically over the past decade, All Things Nice has quietly become one of the key forces behind India’s evolving wine and spirits culture. As the company marks 16 years of operations, founder Nikhil Agarwal reflects on a journey that began with a simple idea – helping India discover and enjoy great wines and spirits, and evolved into one of the country’s most influential beverage consulting and experiential platforms.
When Nikhil started All Things Nice, India’s wine and spirits landscape looked very different. Wine awareness was limited, curated beverage experiences were rare, and conversations around premium drinking culture were just beginning. What began as a platform to introduce consumers and hospitality professionals to better wines and spirits soon expanded into a much larger ecosystem.
Today, All Things Nice works across consulting, events, education, retail, imports, and large-scale industry collaborations. The company has brought world-renowned bars, global beverage experts, and Michelin-starred chefs to India for curated experiences, helping build a culture where wine, spirits and hospitality are increasingly celebrated as part of modern luxury and lifestyle.
Over the years, Nikhil has also played a significant role in connecting India with the global wine and spirits industry. He serves as an international judge at some of the world’s most prestigious competitions including the Decanter World Wine Awards, the Hong Kong International Wine & Spirits Competition and the Frankfurt International Wine Trophy, while also speaking at global industry forums.
Among his recognitions, Nikhil has been listed among India’s Top 100 Most Influential in Luxury multiple times and named among India’s Top 10 Movers & Shakers by Verve magazine. His industry expertise has also earned him roles such as India Representative for the Distilled Spirits Council of America and South Australian Wine Ambassador, further strengthening international trade and knowledge exchange in the sector.
Another defining milestone has been the launch and growth of ProWine Mumbai, the country’s leading trade fair for wines and spirits, where All Things Nice serves as the co-organiser alongside Messe Düsseldorf India. The event has rapidly become one of the most important meeting grounds for the global wine and spirits industry in India.
Beyond events and consulting, the brand has also expanded into retail and imports. The company operates The Wine Cellar by All Things Nice, a luxury wine store in Mumbai, while its import arm brings international wine and spirits brands into the Indian market and helps them navigate the country’s complex regulatory and distribution landscape.
For Nikhil, one of the most rewarding parts of the journey has been building a community of consumers and industry professionals who are increasingly curious about what they drink.
From launching educational platforms and competitions for bartenders, to creating immersive tasting experiences for consumers, the goal has always remained the same: to make India a more informed, curious and adventurous beverage market.
“When I started All Things Nice, I simply wanted more people in India to discover great wines and spirits. I had no idea it would grow into something this big. Over the years, we’ve worked with incredible chefs, bars, brands and hospitality partners, and most importantly, we’ve built a community of people who genuinely love what they drink.” says Nikhil Agarwal.
Nikhil continues, “Sixteen years later, I feel even more excited about the future. India’s beverage culture is evolving rapidly, consumers are more curious than ever, and there’s so much more we can do, from bigger experiences to deeper global collaborations. We’re just getting started.”
Looking ahead as All Things Nice enters its next chapter, the focus remains on expanding experiential platforms, strengthening international collaborations, and continuing to build India’s position on the global wine and spirits map.
With new markets, larger experiences, and an even stronger push into the luxury beverage space, the brand is gearing up to take its next steps while staying true to the philosophy that started it all – bringing people together over great wines, spirits, and unforgettable experiences.
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16 Milestones in 16 Years – The All Things Nice Journey
• Founded All Things Nice to introduce Indian consumers and hospitality professionals to better wines and spirits.
• Built a platform that works across wine and spirits consulting, experiences, and industry collaborations.
• Brought international chefs, bars and beverage experts to India for curated wine and spirits experiences.
• Began wine and spirits imports, bringing international labels into the Indian market.
• Launched The Wine Cellar by All Things Nice, a luxury wine retail store in Mumbai’s Malabar Hill.
• Became Co-Organiser of ProWine Mumbai with Messe Düsseldorf India.
• Recognised among India’s Top 100 Most Influential in Luxury multiple times.
• Named among India’s Top 10 Movers & Shakers by Verve magazine.
• Appointed India Representative for the Distilled Spirits Council of America.
• Named South Australian Wine Ambassador (2024).
• Served as international judge at competitions including Decanter World Wine Awards, Hong Kong International Wine & Spirits Competition and Frankfurt International Wine Trophy.
• Started the wine and spirits import business during the Covid period, expanding the company’s operations.
• Works with international brands entering India, helping them navigate market strategy, distribution and consumer engagement.
• Collaborates with Indian spirits and wine brands, including launches and consumer experiences.
• Hosts curated wine dinners, tastings and beverage-led experiences with restaurants and hotels.
• Continues expanding experiences, trade initiatives and beverage collaborations across India.
