Baccarose, the esteemed Indian Distribution partner of the globally renowned Japanese prestige brand, SHISEIDO, announced the grand unveiling of its newly improved VITAL PERFECTION skincare range at their boutique in the Mall of Asia, Bangalore. This event marked a significant milestone in SHISEIDO’s journey in India and promises an exceptional beauty shopping experience to the Indian audience.
“We are excited to introduce SHISEIDO’s world-class beauty products to the vibrant and diverse market in India. Our brand has a rich heritage of over 150 years, and we are delighted to bring our expertise and innovative products to Indian consumers. The launch of the revamped VITAL PERFECTION skincare range and our new website, Shiseido.in, signifies our commitment to providing an exceptional shopping experience and helping individuals embrace their unique beauty.” said Mr. Nicolas Baudonnet, Vice President, Fragrance and Cosmetics Division, SHISEIDO Asia Pacific
The newly improved VITAL PERFECTION line brings a new level of age-defying skincare through its breakthrough research in science: The new SafflowerRED™ ingredient that is included into the products, which strengthens one’s “Invisible Nutrient Network”* for a firmer, brighter and more lifted look by +35%. This new and updated range is a testament to the brand’s commitment to furthering science and beauty technology, as leaders in the field for a new level of age-defying skincare for revitalized skin, making it ideal for India’s diverse and dynamic climate.
The SHISEIDO boutique store at Mall of Asia is designed to offer an immersive and luxurious shopping experience. Customers explored SHISEIDO’s extensive range of skincare and makeup products, all crafted with precision and expertise honed over SHISEIDO’s 150 years of heritage. The store features trained beauty consultants who provide personalized consultations, enabling customers to discover products tailored to their individual needs and preferences.
Commenting on the launch of the revamped VITAL PERFECTION range and the success of the website, Kadambari Lakhani, Director, Baccarose Perfumes & Beauty Products Pvt. Ltd., said, “We are thrilled to witness the unveiling of SHISEIDO’s VITAL PERFECTION line in India. SHISEIDO’s unique approach to beauty, blending tradition with innovation, personalization, and regimen-based skincare, provides enhanced clinical efficacious skincare solutions that resonate perfectly with the Indian consumer. The launch of our dedicated website for SHISEIDO marks a significant milestone, making these exceptional products accessible to a wider audience. This momentous occasion underscores SHISEIDO’s commitment to delivering premium skincare solutions and solidifies our partnership as we continue to bring world-class beauty products to the Indian market.”
Baccarose & SHISEIDO invited beauty enthusiasts, media representatives, and the public to visit SHISEIDO’s boutique store in Mall of Asia, Bangalore, and experience the exquisite world of Japanese beauty.
About Baccarose:
In 1984, Baccarose set up in business in India with a manufacturing plant in Western India to produce fragrances and cosmetics. Soon, they diversified their partnerships with brands and made inroads into the country’s retail industry. From establishing the very first fragrance counter in a departmental store in India to 380+ consumer-facing counters with trained consultants in retail stores all over India, Baccarose has established itself as a ‘Pioneer in Luxury Brand Distribution’ in the Indian beauty business. Today, in strategizing to build the identity of all their brands, they focus heavily on innovation.
About SHISEIDO:
SHISEIDO is a prestige brand that represents the Shiseido Group. SHISEIDO offers skin care, make up, sun care and fragrance products in 88 countries and regions of the world. SHISEIDO strives to bring out the beauty of every individual, regardless of gender, age, nationality or any other personal attribute. As the global prestige brand with roots in Tokyo’s Ginza district, Shiseido expects that SHISEIDO, loved by people around the world, will continue to grow.
