Joolry by Karishma Mehra Opens Its New Jewellery Destination in Kala Ghoda, Mumbai

At the heart of JOOLRY’s journey is Karishma’s vision of offering jewellery that goes beyond conventional occasion dressing. Building the brand meant challenging established preferences and encouraging customers to look beyond conventional gold jewellery towards sterling silver, statement pieces and alternative materials. This approach has helped shape JOOLRY’s identity, with its collections catering to the evolving needs of destination weddings, bridal celebrations and other special occasions.

Spread across 500 sq. ft., the new Kala Ghoda store brings together two distinct expressions of the JOOLRY identity: bridal jewellery and contemporary designs. The interiors have been thoughtfully designed to give each collection its own character while allowing customers to explore the breadth of the brand under one roof.

The bridal section features a rich palette of ivory, gold and maroon, creating a warm, opulent setting that complements the intricacy and grandeur of wedding jewellery. In contrast, the contemporary section adopts a more understated palette of white, grey and gold, offering a clean, refined backdrop for pieces that complement modern wardrobes and individual styling preferences. Together, the two spaces reflect JOOLRY’s approach to jewellery as both an integral part of celebrations and a personal expression of style.

The store launch was inaugurated by Seema Singh and attended by Anshula Kapoor and Anaita Shroff, alongside founder Karishma Mehra. The occasion marked an important moment in the brand’s retail journey, celebrating Karishma’s vision and JOOLRY’s continued focus on jewellery that resonates across occasions, personal styles and generations.

Speaking about the launch, Karishma Mehra, Founder of JOOLRY by Karishma Mehra, said, “Opening our new space in Kala Ghoda was a very special milestone for me. JOOLRY has always been about more than jewellery; it is about creating a legacy that celebrates craftsmanship, individuality and the emotional value that jewellery carries across generations. One of my biggest dreams is to nurture this legacy and eventually pass it on to my daughter, Ryka, so she can carry it forward in her own way. With this new space, I wanted to create an environment where our customers could experience the different facets of JOOLRY, from the richness of our bridal collections to the understated elegance of contemporary designs. For me, jewellery is deeply personal, and its true beauty lies in the stories it holds and the generations it connects.”’

Speaking about the launch, Anshula Kapoor said, “It was lovely to be a part of this special milestone for Karishma and Joolry. I’ve always appreciated how jewellery can be so much more than an accessory; it can hold memories, reflect your personal style and become something you cherish for years. It’s wonderful to see Karishma building a brand with such a strong sense of identity and a vision rooted in celebrating jewellery across generations.

About JOOLRY by Karishma Mehra

Founded by Karishma Mehra, JOOLRY is a jewellery brand known for its destination wedding jewellery, bridal collections and statement designs. Built around Karishma’s passion for jewellery and her belief in its ability to express individuality, the brand brings together traditional influences and contemporary aesthetics, catering to a range of celebrations and personal styles.

With stores in Worli, Bandra and now Kala Ghoda, Mumbai, JOOLRY continues to grow its retail presence while remaining rooted in Karishma’s vision of creating jewellery that holds personal meaning and can be cherished across generations. Her aspiration to one day pass the brand on to her daughter, Ryka, reflects the enduring legacy she hopes to build through JOOLRY.