Limited Edt and adidas Originals Unveil the Superstar Consortium – Made in India, a Landmark Moment for Indian Sneaker Culture

Limited Edt and adidas Originals unveil the Superstar Consortium – Made in India, an exclusive reinterpretation of one of the world’s most iconic sneaker silhouettes inspired by India’s rich visual heritage and spirit of celebration.

Created as part of adidas Originals’ coveted Consortium programme, the release is among the first to spotlight Indian design on one of the brand’s most sought-after collaboration platforms. Limited to just 350 individually numbered pairs worldwide, the collection reflects a new chapter for Indian sneaker culture, bringing together global sneaker design with distinctly Indian craftsmanship and cultural inspiration.

Inspired by the idea that celebration in India is woven into everyday life rather than reserved for special occasions, the sneaker draws from symbols and craft traditions that have shaped the country’s visual identity for generations. A peacock motif, inspired by India’s national bird, spans the upper, insole and translucent outsole, while intricate vine patterns reference traditional textiles, festive embroidery and the intricate detailing found in centuries-old havelis. The Superstar’s signature shell toe remains intact, complemented by gold lace locks, jewellery-inspired aglets and gold foil branding. Accents of red and blue complete the design, drawing from colours traditionally associated with prosperity, purity and celebration.

The experience extends beyond the sneaker. Each pair arrives in a custom matchbox-inspired box, inspired by the ceremonial act of lighting the first flame before the beginning of an auspicious occasion. Accompanying every pair is a custom shoe bag, motif socks, an alternate set of red and blue laces complementing the standard white and black pair, presented in a jewellery pouch, and an individually numbered flame charm, making every pair a collectible in its own right.

The accompanying campaign captures the Superstar against the colour and movement of India, from bustling streets and neighbourhood celebrations to Kathak, Bharatanatyam, Bhangra, skaters, food vendors, graffiti and music. Rather than placing the sneaker inside a studio, the campaign places it where it belongs; in the energy of everyday life, reflecting the people, traditions and craftsmanship that inspired its design.

“This collaboration is about more than a sneaker. It’s about showing that Indian culture has a place within global sneaker design. The Superstar is an icon, and this project gave us the opportunity to reinterpret it through an authentically Indian lens while celebrating the craft and culture that continue to inspire us.”

— Mandeep Chopra, Founder, Limited Edt

The Superstar Consortium – Made in India launches in India and Singapore, marking the first India-origin sneaker collaboration to launch across Limited Edt’s India and Singapore markets. Available exclusively through Limited Edt stores in Gurugram, Chandigarh and Singapore, as well as online, the sneaker is offered in a unisex size run from UK 3-13.

India Launch: 8 August 2026 | MRP: ₹11,999
Singapore Launch: 12 August 2026 | Retail: SGD 179

For a generation of Indian sneaker enthusiasts who have grown up collecting collaborations designed elsewhere, the Superstar Consortium – Made in India is a reminder that Indian craftsmanship and culture have always belonged on the global sneaker stage.

All assets for the adidas Originals + Limited Edt Superstar II can be downloaded here

ABOUT LIMITED EDT

Founded in Singapore in 2003, Limited Edt is Asia’s leading premium sneaker and streetwear retailer, operating 13 concept stores across Singapore alongside flagship locations in Gurugram and Chandigarh. Known for its curated releases, immersive retail concepts and members-only experiences, Limited Edt has become one of Asia’s leading destinations for exclusive footwear and contemporary street culture.

ABOUT ADIDAS ORIGINALS INDIA

adidas Originals continues to shape sneaker culture through collaborations that celebrate creativity, authenticity and local communities. The Superstar Consortium – Made in India reflects the brand’s commitment to championing regional stories through globally recognised design, bringing Indian inspiration to one of its most iconic silhouettes.

Available at –

India:

• Ambience Mall, Gurugram

• Nexus Elante Mall,Chandigarh

• DLF Summit Plaza, Gurugram

Singapore:

• Somerset @313

• Marina Bay Sands

• Queensway

Available online : limitededt.in/ and limitededt.com