Bombay, But Make It Fashion: 2 Yards’ Love Letter to the City

At a time when the idea of a “perfect summer” is increasingly packaged as something that exists elsewhere – on European coastlines, through passport stamps, and carefully curated travel itineraries – we wanted to look closer to home. Love Letters to Bombay is both a celebration of the city that shaped us and a reminder that inspiration often exists in the places we overlook most.

The collection arrives at a particularly significant moment for us. While one of us recently left a career in New York to return home and build 2 Yards, the other is preparing to leave for New York. Between departures and homecomings, Mumbai remains the constant thread. Rather than turning to traditional ethnic wear as the sole vehicle for cultural expression, we wanted to explore a different question: can contemporary fashion still feel deeply Indian? For us, culture isn’t confined to silhouettes. It lives in memories, rituals, objects, humour, food, and the everyday experiences that shape who we are.

Those references appear throughout the collection: nimbu mirchi charms, glasses of Maaza during mango season, gola syrups, bhutta by the seaside, vada pav, vintage Mumbai postcards, and countless details borrowed from ordinary life in the city. The collection stems from a simple observation: why do elements of Indian life so often require outside validation before they’re considered aspirational? The things we grew up with, the things we encounter every day, are already worthy of celebration.

Through playful storytelling and contemporary silhouettes, Love Letters to Bombay reimagines these cultural markers through a modern lens. It is, above all, a tribute to the city that shaped our creativity, our relationship with fashion, and ultimately, this brand. With Love Letters to Bombay, we wanted to create a summer worth romanticising – right here at home.