Viraj Khanna presents a new body of work at Selfridges in London

Artworks on display on 3rd Floor, Selfridges, London. Image Courtesy: Viraj Khanna

• Viraj Khanna presents a new body of work at Selfridges, London alongside AK|OK – Anamika Khanna’s newest resortwear line.
• The artwork showcases his distinctive visual language and material practice, and his immersion with threadwork and embroidery.
• Khanna explores the imagery of perfection and people’s desires to portray a curated version of their own lives.

Kolkata, August 2026: Viraj Khanna is pleased to announce that a new body of work is on display at Selfridges, London for the first time. This is being showcased alongside alongside AK|OK – Anamika Khanna’s newest resortwear line at one of London’s most iconic cultural and retail destinations. The artworks will be on view from August 2026 till January 2027.

Khanna’s narrative-driven works that examine the imagery of perfection and people’s desires to portray their most eye-catching and meaningful moments on social media. His artworks are rooted in tradition, community and manual labour, and often incorporates ari embroidery, zardozi, beadwork, and pearl work. Embroidery was a natural medium for Khanna because he grew up around it. His experience working with his mother Anamika Khanna’s label, and his exposure to craft practices from an early age forged that connection.

His subject matter are recreated versions of his digital images, often from his own Instagram account. Commonly mistaken for paintings, his textile works showcase the meticulous and precise skills of his team of West Bengal artisans and craftspeople.

Khanna belongs to a new generation of Indian creatives moving fluidly between art, fashion and popular culture. His early grounding in fashion and craft continues to shape his practice, particularly through his use of embroidery, while his work remains deeply engaged with the digital world he inhabits. As Indian artists take up increasing space on the international stage, Khanna’s practice reflects this new, more fluid creative landscape. London has long been considered an important art and cultural hub on a global level, and The Selfridges presentation is particularly significant as it introduces Khanna’s work to the store’s global audience and places his practice within a space synonymous with contemporary creativity and cultural discovery.

Artist Viraj Khanna says, “Showing my works at Selfridges alongside AK|OK’s newest resortwear line is a significant milestone for me, and I’m happy to be able to have my works shown in London for the first time. My artwork has always explored social media and its performative nature, especially in my generation. This exhibition looks at aspiration, perception and visibility, and how people are caught up in appearances.”

Address: 400 Oxford St, London W1A 1AB, United Kingdom

Hours: Monday to Saturday, 10 AM – 10 PM Sunday, 11:30AM – 6 PM

Viraj Khanna 

Viraj Khanna is a visual artist from India who works with textile and embroidery. The first artist to be included in the Forbes ’30 Under 30′ lists in both India and Asia, his practice draws on themes of documentation and performativity in social media. Khanna’s narrative-driven works examine the imagery of perfection and people’s desires to portray their most eye-catching and meaningful moments on social media. He employs three-dimensional threadwork to stylise these images into dreamlike compositions. Khanna studied Business Administration at the University of Southern California, Los Angeles (2018) and graduated with a Master of Fine Arts from the School of the Art Institute of Chicago (2025).

His solo exhibitions include: Why Did I Say Yes, Rajiv Menon Contemporary, Los Angeles (2025) What My Mother Didn’t Teach Me at Gallery Art Exposure, Kolkata (2021), What My Mother Didn’t Teach Me…And Some Things She Did! at Tao Art Gallery, Mumbai (2022), In My Fever Dream at Gallery Art Exposure, Bikaner House, India Art Fair, New Delhi (2022), Ineffable at Tao Art Gallery, India Art Fair, New Delhi (2023), Brain Rot: The Life You Live? at Tao Art Gallery, Mumbai, (2025) and Love Me, Love My Dog at Kalakriti Art Gallery, India Art Fair, New Delhi (2025).

He has also participated in group exhibitions in India and internationally: Yours in Truth, curated by Saloni Doshi, Space 118, Mumbai (2022), Chivas Alchemy – Kaleidoscope of Time at Snowball Studios, Mumbai (2023), Sutr Santati, curated by Lavina Baldota, National Gallery of Modern Art, Mumbai (2024), Now Streaming at Rajiv Menon Contemporary, Los Angeles (2024), Like Share Subscribe at Rajiv Menon Contemporary, Los Angeles (2024), 36 Paintings at Harper’s East Hampton (2024), India Design, LATITUDE 28, New Delhi (2025), To Look, and To Look Again at Art Dubai, LATITUDE 28, Dubai (2025), The Personal is Mythical at LATITUDE 28, New Delhi (2025) and Non Residency by Rajiv Menon Contemporary at Jaipur Centre for Art, Jaipur (2025) and The Full Picture at Kravets Wehby Gallery, New York (2026).

Khanna’s work is held in several notable collections across the world including The Bunker Art Space, Miami; The Diane Allen Collection; the Kiran Nadar Museum of Art (KNMA), New Delhi, and the Michael and Susan Hort Collection, New York.