By Dr. Smita Naram, Co-Founder, Ayushakti
Every successful entrepreneur starts somewhere. The same is the case with women entrepreneurs. With evolving times, women in businesses have also changed and adapted to the different roles – especially in balancing them. In the modern era, the idea of female entrepreneurs or women in business has changed significantly in recent years.
This shift has come up drastically in the past few years with the surge of digital platforms and ease of work. The digital medium has opened a pandora’s box of unimagined opportunities for women to be entrepreneurs and work toward being financially independent.
The last decade, in India, has seen a massive jump in the number of women starting and owning their own businesses. Women who are great at multitasking are taking it towards their advantage. With education increasing and small girls now allowed to follow their dreams and reach the sky, many women are capitalising and making their families proud.
This is not only in urban India but also in rural India. Small businesses or women taking reign of the family business and becoming second gen entrepreneurs is growing. According to numerous industry statistics, businesses run by women tend to perform better and are more willing to take chances. There is no question that women are strong leaders. Their capacity for expressing joy and composure makes them appear to be better leaders, while their qualities of nurturing, focus on interpersonal relationships, and attending to emotional needs are seen as strengths.
Women are being empowered and inspired by women-led coworking spaces, which also meet their specific needs and preferences. They support them in running their own businesses and assist them in overcoming daily obstacles like providing kid-friendly office spaces and improving conditions for hygiene at work. Women entrepreneurs innovate, start, work on, and manage businesses to support national growth. Women entrepreneurs begin to consider the risks associated with operating businesses, combine numerous production-related aspects, and deal with the uncertain business environment.
By generating job opportunities, enhancing skills, and putting new ideas into practice, entrepreneurship and technical innovation are essential to the growth of the economy. It significantly affects the household’s income. The study looked specifically at how women’s ingenuity and entrepreneurship contributed to household income during the difficult pandemic circumstances of COVID-19.
The world is looking very highly at India, and I would advise all female business owners to take advantage of this. India is currently a compelling economic story, with rising income levels, increasing urbanisation, and consumption growth all in the future. Women have repeatedly shown that success stories do not depend on a person’s gender, and many more are currently being scripted, so the future promises to be fascinating.
Commitment is necessary for success in both life and the workplace. I think that success comes from letting your work speak for itself.
Long-term achievement can emerge from being true, working hard, and not expecting favours just because you’re a woman. Indian women have a leg up on their Western counterparts because they have built family support networks.
I would like to advise up-and-coming women entrepreneurs to first believe in themselves and be decisive in whatever they do. You will manage to achieve your end objective if you have confidence, determination, and desire. And I have firm faith in never giving up and facing every challenge head-on.
