The film industry comes in support of a LGBTQ themed music video ‘Sha La La’.

On International Coming Out Day which was on 11 October 2020, award- winning- singer-songwriter, Shayan Italia released his new music video called ‘Sha La La’ featuring 21 artists which also boasts 65 musicians from across the globe. The music video is touted as a profound ballad with a deeply pertinent message of ‘Love Without Boundaries’. The song which is bold and showcases celebratory statements of passion and queer confidence has been applauded and loved by the Industry and many came in support of Shayan’s passion project. Many B-towners- trade analysts, directors and actors took to their social media platforms to congratulate Shayan and share the music video.

Lauding Shayan Italia for ‘Sha La La’, Film trade analyst Komal Nahta said, ” #ShayanItalia kudos to you for a timely & poignant message on inclusion. #ShaLaLa is real within surreal. A world-class canvas with best of international musicians. Like a book is known by its cover, video is known by its promo!”

Director Mukesh Chhabra shared, “Love has no boundaries. So speak your heart out. Say what you feel. Embrace this beautiful life. Love needs to be pure, not adulterated. Watch this breathtaking ode called #ShaLaLa on http://shalala.in“.

Sapna Bhavnani wrote, “In times when hatred has eclipsed love, here comes the most symbolic music video with a deeply pertinent message: #LoveWithoutBoundaries – #ShaLaLa is the thought provoking ode to #Love & what better way to celebrate #ComingOutDay”.

Writer Director Milap Zaveri shared the video on his Instagram and wrote, “Watch the spellbinding sensual ode to LOVE at www.shalala.in “.