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American Eagle expands retail footprint with Franchisee Stores, plans to set up 50 stores in India by 3 years

Opens its first high street partnered store spanning 1700 sqft in Jaipur, Rajasthan American Eagle, America’s favorites jeans brand since 1977, launched its first franchise store in Jaipur, Rajasthan under the license from American Eagle Outfitters, Inc. (NYSE: AEO) to Aditya Birla Fashion and Retail Limited. With this launch, the brand plans to expand its …

Tata Starbucks and Sabyasachi Launch a Limited-Edition Collection Across India

Tata Starbucks is partnering with celebrated Indian designer and couturier, Sabyasachi Mukherjee, this spring for a limited-edition collection, available exclusively in India. The Sabyasachi + Starbucks® collection will feature a range of lifestyle drinkware including ceramic mugs and stainless-steel tumblers. The Sabyasachi X Starbucks® collection showcases an idea of Indian art, rooted in its multi-cultural …

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Welcome The Bright Sunshine

Get ready for bright sunshine and long days with the advent of Summer season. In this hot and humid season why torture your body with heavy dresses and makeup? Go minimalist this time while drawing your inspiration from Bollywood beauties. Here you go:   1. Be A Kaleidoscopic Vision Like Dia: Dia Mirza’s multicoloured, vibrant …

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The Fashionista Couple

Deepika Padukone and Ranveer Singh are always in the news, for the right reasons! The couple is not only known for showcasing their love for each other openly, DeepVeer is loved by the masses for their acting as well. A power couple in all true terms, Deepika and Ranveer are popular for making fashion statements …

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The Collab Of The Season

Collabs are always buzz-worthy, especially in the fashion landscape. And on that note, making our dreams come true, the iconic and most renowned Indian designer Sabyasachi has announced his collaboration with one of the iconic street style hero H&M. After teasing a while with his secret project and asking his followers to stay tuned for …

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Drape In Floral Prints!

Saree, one of the most beautiful silhouettes that look good on every woman and floral sarees makes one look extremely elegant and royal. Also, the floral prints are super fun giving out a colourful and bubbly vibe. Lately, B-town ladies have been making statements with their floral drapes that can be worn for anything and …

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Be A Stylish Mommy-To-Be

Soon going to be a mommy? But why are you opting for those oversized baggy clothes while you can be a style icon? Take inspiration from Bollywood actress Kalki who is flaunting her baby bump in the ultimate panache. Have a look:   1. Raw Mango Look: Rocking her baby bump, Kalki wore a green …

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Sonam’s A1 Fashion Game

As always, when it comes to fashion, we all look up to Sonam Kapoor Ahuja. No denying that her Instagram feed is an inspiration to many out there. From traditional sarees to chic trendy ensembles, she slays in all with ease and confidence. The Bollywood actress has always shown her love for fashion, at red …

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September Cover Stars!

New Month, New Cover Stars! September feels with the fall touch is seen in this month’s magazines issues. Bollywood actors are back as cover stars, giving out a vibe contrasting their personality. Be ready to fall in love with your favourite celebs all over again by looking at these covers:   1. AYUSHMANN KHURRANA – …

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