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House of Masaba

American Eagle expands retail footprint with Franchisee Stores, plans to set up 50 stores in India by 3 years

Opens its first high street partnered store spanning 1700 sqft in Jaipur, Rajasthan American Eagle, America’s favorites jeans brand since 1977, launched its first franchise store in Jaipur, Rajasthan under the license from American Eagle Outfitters, Inc. (NYSE: AEO) to Aditya Birla Fashion and Retail Limited. With this launch, the brand plans to expand its …

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Be Your Own Princess

Our earliest memories of dressing up definitely had a hint from the Disney world! Well, who did not love those bejewelled gowns or flowy attires? And most of our childhood revolved around it, recreating one of those looks. From taking inspiration from the underwater queen Ariel to the charismatic and bold Merida, bring out your …

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Asli Sona’s Style

‘Dabangg’ girl Sonakshi Sinha is winning our hearts with her Indo-western wears while promoting her upcoming movie ‘Dabangg 3’. And trust me if you are a ‘bairagi’ soul or someone who loves fusion wear then check her dressing finesse for your next purchase. Scroll down to see her styling ideas:   1. The Indigo Look: …

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Channel Your Inner Diva This Karva Chauth

Karva Chauth is just around the corner and like every year there are some big preparations going on. We know you’re a busy bee but have you found your perfect saree yet? Well, take inspiration from these Bollywood divas, who dumbfounded us, beautifully donning the six-yard of elegance.   1. Sonam Kapoor Ahuja Bollywood actor …

Masaba Gupta

Masaba Gupta To Make GOT Merchandise?

When it comes to Bollywood, Masaba Gupta is the name that comes under the top-notch designers. Not just the film industry but otherwise, Masaba’s designs are known for their distinctive intellect.   https://www.instagram.com/p/Brky5ICnxys/ https://www.instagram.com/p/BroE7aInQCt/   Masaba’s fashion brand- House Of Masaba, is known for quirky designs to unique style that is donned by every celebrity. …

Masaba Gupta

The Quirky World Of Masaba Gupta

‘Inspiration is everywhere, it could be a book you have read or a person you have met. It keeps changing because so many things keep happening to you’, Masaba Gupta. She has undoubtedly caught up the entire style-conscious and fashion-centric connoisseur by their nerves. She’s taken this attention and pointed it towards her many creative …