By Aaliya Deeba, founder of Ideebs London, a Couture Label Our latest collection “SHEENAZ-E-AROOSA” celebrates bridal glory. All our ensembles are inspired by the rich culture and heritage of India and unique blend of embroideries. Every piece is unique,…
First look into Ridhi Mehra’s brand new pret collection – Wildflower
(Left – Designer Ridhi Mehra) If comfort is the first name in festive fashion this season, designer Ridhi Mehra overdelivers on the promise. Blurring the lines between Indian Wear and streetwear, designer Ridhi Mehra’s latest collection is an amalgamation of…
Anita Dongre | Paradise Found SS’22
“From earth, you became plant, from plant you became animal. Afterwards you became a human being, endowed with knowledge, intellect and faith.” – (Rumi) “…. [he] had believed in something he called ‘the signature of all things’ – namely, that…
Mistakes To Avoid While Choosing A Bridal Lehenga
By Aaliya Deeba, founder of Ideebs London, a Couture Label With continuously changing trends, Red is not just the only bridal colour anymore!So, you might think that you have the perfect lehenga orbridal gown in mind, but with so many…
Central hosted the first-ever digital baraat campaign on Instagram
Keeping up with the times while remising those big fat Indian weddings where baraats were fun-filled and fashionable, Central launched its Insta Baraat campaign. Giving everyone a chance to get dressed up and ready while they danced to the beats…
Dress up to the Nines this Navratri!
It’s that time of the year when Navratri is ready to get everyone swooning. If the thought of being enchanted by the halo re rhythm wasn’t enough, the idea of people grooving in circles in their ethnic best makes its…
Celebrate the good ol’ days with Pink City’s new festive collection Sanaz
Live while you’re young… …because those memories stay with us forever. Weaving the magical days of our youth in something beautiful is label Pink City by Sarika’s upcoming festive collection Sanaaz. Sanaaz, which means full of grace, is label Pink…
Mad About Curls fromSchwarzkopf Professional.
Schwarzkopf Professional launches their 1st holistic Care and Styling Brand dedicated to curly textured hair: Mad AboutCurls. For decades, smooth, straight hair has been ‘the look’. While that is great, there are several hair types that deserve just as much…
Fine jewellery brand Parekh Ornaments launches new campaign “Vintage Hearts”
A leader in the fine jewellery segment with a legacy of 28 years of fine craftsmanship, Parekh ornaments has unveiled a new digital campaign – Vintage Hearts. A perfect blend of vintage jewellery with modern contemporary designs. It bridges the…
Dawn of Love The Intimate Wedding Edit ’21
For a bride who’s not just modern but mindful, or the bridesmaids and the ladies of team groom who are at their supportive best, Ridhi Mehra’s Dawn of Love collection is ready to drape you, adore you and celebrate you…