(Left - Designer Ridhi Mehra) If comfort is the first name in festive fashion this season, designer Ridhi Mehra overdelivers on the promise. Blurring the lines between Indian Wear and streetwear, designer Ridhi Mehra’s latest collection is an amalgamation of whimsical prints and effortless silhouettes. Breaking away from the couture-like extravance this collection fits right …
Marking its presence across the world, Melissa’s Real Jelly experience will now be available at one of the iconic retail destinations, Palladium mall in Mumbai. With a mix of modernity and comfort, the flagship store lays out an inviting and contemporary environment for Melissa’s community. The store design and architecture are done by Pipa Arquitetura …
Global Running Day is held every year on the first Wednesday of June. This year it will be observed on June 1. Global Running Day celebrates the sport of running. If you are running for just five to ten minutes each day at a moderate pace, it will reduce the risk of death from heart …
Opens its first high street partnered store spanning 1700 sqft in Jaipur, Rajasthan American Eagle, America’s favorites jeans brand since 1977, launched its first franchise store in Jaipur, Rajasthan under the license from American Eagle Outfitters, Inc. (NYSE: AEO) to Aditya Birla Fashion and Retail Limited. With this launch, the brand plans to expand its …
PORTIA Dulce Celia RESORT SS’22 Fabric 100% Nylon A character from Shakespeare’s ‘Merchant of Venice,’ Portia is a beauty that holds for herself. She stands out in a crowd, her ombré frills represent waves of the ocean. Portia of the modern world, she represents grace, poise, gentleness with her structured strength EFFIE Dulce Celia COUTURE …
Jaquar builds awareness for its lighting product range with a humorous take on its bath category dominance. Conventional marketing wisdom about brand extensions has been stood on its head by Jaquar who is running one of the most memorable campaigns in the IPL this season. Most brands when going for diversification look for compatibility and …
By Siddharth Chaturvedi – MD and founder, Boys and Machines The current and future business stature is service dependent. A company makes or breaks on the basis of customer-centric focus. From restaurants to luxury car shops, service is the key differentiator. The pre-owned luxury car market which was previously a micro-scale deal, is now performing …
The latest range of products includes Stoneware, Glassware, Linen and Melamine and also features products from other brands like Earth Store, Amalfiee and Hitkar India’s leading kitchen appliances brand, Wonderchef, has announced its foray into the homeware category with the launch of a wide range of exclusive products that will provide exquisite dining experience. The …
To inspire Indian Youth with its new Sneaker, Casual & Fashion collections Footwear major Bata India Limited has roped in Bollywood actor, Disha Patani as the new face of the brand. The move comes as Bata looks at further strengthening its youth connect and a fashion forward imagery that presents a fitting blend of style …
After a year of lying low and home celebrations, this year is all about welcoming the festivities with excitement. So this year, ensure your welcome the festive spirit with a whole new wardrobe as you celebrate with friends and family. aLL THE PLUS SIZE STORE has curated a collection to bring out the fashionista in …
