A fundraiser by Swadhar IDWC (Institute for Development of Women & Children), Pune, in association with GiveIndia to scale its residential programme for children of commercial sex workers in the city's Budhwar Peth area is off to a flying start. The fundraiser on the GiveIndia platform aims to raise ₹1 crore and has reached the …
Jaquar builds awareness for its lighting product range with a humorous take on its bath category dominance. Conventional marketing wisdom about brand extensions has been stood on its head by Jaquar who is running one of the most memorable campaigns in the IPL this season. Most brands when going for diversification look for compatibility and …
By- select inputs from Vivel Much has been said about the comparative benefits of a bar of soap over body washes and vice-versa. The comparison for most of these arguments is on the basis of properties – affordability, storage and portability, enhancement of the bathing ritual overall. But to boil down to the brass tacks, …
