Alia inspires you to ‘Be Compliment Ready’ with Aurelia

Launches new collection with Digital video series Aurelia, one of the fastest growing ethnic wear brands by TCNS Clothing Co Ltd, has launched its first ever digital campaign ‘Be Compliment Ready’, featuring Bollywood superstar and Youth Icon Alia Bhatt. The…

Alia Bhatt invests in D2C start-up Phool.co that makes natural incense and bio-leather

Founded by UN Young Leader Awardee for Sustainable Development Goals and backed by IIT Kanpur Alia Bhatt has invested in IIT Kanpur-backed startup Phool.co, which has pioneered the flowercycling technologies to upcycle cellulose waste and specializes in manufacturing charcoal-free incense…

Mohey celebrates the happy union of marriage with KANYAMAAN

The digital film campaign strives for a balance between tradition & equality Watch the digital film here: https://youtu.be/PmCSjllj7KU In India, weddings are all about rituals and traditions that bring about a happy union. These age-old rituals have been an intrinsic…

Alia Bhatt On The Fear Of Burning Out And Much More

BY: Jigar Shah Evidently, her eyes well up but they house a stoic determination within. Her vulnerable posture belies the metal pistol stretched in front. The pink of her silk dupatta matches her pursed lips, and the blue is the…

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