• 3 Ka Dream campaign is an ode to Team India’s never give up attitude and unites India in its shared dream of witnessing the 3rd ODI World Cup victory • The film features cricketers Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav, along with an …
- Born from sport worn for style, the collection transforms the iconic performance-first Z.N.E. silhouette into a range of everyday wardrobe staples. - Drawing on inspiration from the iconic performance-first Z.N.E. silhouette, the latest collection debuted by Deepika Padukone in India, remixes the original design with lifestyle first features and minimalistic detailing. - The all …
Michael Learns to Rock, Lucky Ali, Armaan Malik, Agam, and The Yellow Diary set the tone with the best of the new and the nostalgic to bring in a splendid new year! Mumbai’s ultimate destination mall, Phoenix Marketcity Mumbai brings 2022 to a close with a series of rocking concerts at their premium indoor entertainment …
• adidas launches a first-of-its kind scannable ad film ‘QR to Qatar’, ahead of the FIFA World Cup™ featuring brand ambassador & football fanatic Bollywood superstar Ranveer Singh • adidas gives consumers a chance to win many exciting prizes, including an all-expense 4-day trip to the FIFA World Cup™ Link: https://www.instagram.com/reel/CiwdiSZIOBR/?igshid=NmNmNjAwNzg= Kicking off the FIFA …
• The stories of six nations are captured and expressed through adidas’ innovative Home and Away federation kit designs for the world’s biggest sporting stage. • With performance and sustainability the top priority, a consistent design approach has been taken across the kits that showcases both creativity and iconic simplicity, enabling players to be the …
Leading sportswear giant adidas unveiled their largest store in Bengaluru, located at the heart of the city- Brigade Road. The store is a blend of multiple digital touch points and embodies the future of retail experience for consumers. Spread across 6500 sq. ft of retail area across four floors, the store focuses on 3 important …
adidas announces the start of Member’s Week, a weeklong digital festival from 1-7 April, packed with exclusive rewards & offers for its adiclub members. As part of the move showcasing its gratitude towards adidas supporters, the brand provides its members with fresh offers for an entire week. During this period, members will have the opportunity …
FASHION FOR GOOD’S LATEST PROJECT TRANSFORMS AGRICULTURAL WASTE INTO FIBRES Today, Fashion for Good launches the ‘Untapped Agricultural Waste Project’ to validate and scale technologies that can successfully transform agricultural waste into sustainable textile fibres. With catalytic funding provided by Laudes Foundation, Fashion for Good partners adidas, BESTSELLER, Vivobarefoot and Birla Cellulose, and six innovators, …
• Studies have shown inadequate breast support leads to movement-related breast pain in nearly half of female respondents, whilst over 90% of women have been reported to be wearing the wrong size sports bra • To better support the specific needs of active women, adidas re-engineered its entire sports bra portfolio, catering to more bodies …
Even whilst a majority of sectors were affected by COVID-19, the gifting industry expediently continued to climb the growth charts on the back of health, wellness and other value-driven products. Gearing up for its 2022 edition, Messe Frankfurt India’s collocated consumer goods shows will showcase some of the most innovative trends in the Indian market. …
