Sustainability is not just a trendy word that everyone is familiar with but the necessity of the hour. And to save our nature and mankind, it has become important to look out at every commodity from an ecological point of view.
Fashion Industry being one of the biggest pollutants of the world, needs an eco-friendly approach ASAP. And recently we have seen some brands and celebrities embracing it and raising awareness about the deteriorating Earth condition.
So, On this Earth Day let’s turn our focus on some Indian brands that have adopted eco-friendly methods to weave magic:
1. Nicobar:
Co founded by Simran Lal and Raul Rai, ‘Nicobar’ looks at your needs and provides you durable and trendy home furnishing products which are prepared keeping the environment in mind. This modern Indian brand is all about mingling the culture of India with the western touch to keep their products fresh and lively.
2. No Nasties:
‘No Nasties’ is a unique brand which is promoting veganism through its product. While many brands are still relying on animal products, this company has taken an organic approach to craft Vegan clothing lines.’ No Nasties’ with its zero plastic packaging method has garnered huge applause across the nation and received a nod from PETA too. The Goa-based brand gives you a light and breezy vibe by using pure cotton to fabricate the clothes.
3. Doodlage:
The brand ‘Doodlage’ was curated to create unique environment friendly products with left-over or discarded pieces of clothing. The idea was to reimagine the fashion and give the nation a high-end style which does not add up to a waste epidemic on the earth.
4. Zouk:
Looking for trendy yet eco-friendly bags then Zouk is your destination. Creating bags that are 100% Vegan with the dash of Indian culture and colour, Zouk is all about celebrating Indian heritage in a sustainable way.
