The Pandemic has taught us one thing that we are at the mercy of nature and uncertainty in life. It also made us realise how we need to take care of our friends and family more while they are healthy.
Our artisans are also part of our family as our relation with them is not less than that of a family. During these times apart from giving them economical security, medical assistance and dignified life we also need to ensure that we keep planning for times ahead. One cannot support anyone through charity all our life and this is why we at ASHA GAUTAM always believe in empowerment and self reliance. Seeing the situation we decided to create an affordable collection under the brand.
Conceptualized and envisioned by Gautam himself , he has the backing of a strong design team which aims to bring to the market; quality, credibility and affordability with a collection that includes Kurta Set, Kurtis, Suit-sets, Semi- formals and depicts the various needs of a multi-tasking urban woman.
On the occasion Gautam Gupta said “The collection is for any women who dress keeping in Indian sensibilities in mind. Some weavers who have looms at home and raw material available at their place have already started producing it to support their family members during this pandemic. The pattern master, designer and merchandisers are working from home to create next product line”
“Another reason for launching this collection was to give economic security and dignified life to my artisans in these tough times.ASHA GAUTAM has always believed in empowerment and self-reliance. Seeing the situation we decided to create an affordable collection by the brand name Ag by ASHA GAUTAM.
Keeping in mind all the precautionary measures due to covid-19, we are sharing e-look books which are shared through digital means to our customers. We will aim to add more products/designs in this label and also expand into more locations once the conditions are a bit favourable’’ adds Gautam.
