The new collection highlights the modern contemporary jewelry for the women of today
The leading new age online-first fashion jewelry brand, Sukkhi has announced the launch of its daily wear collection – “Scintillare”. This new collection celebrates the women of today who prefer modern contemporary jewelry designs and elegant patterns that are chic, youthful, minimal and affordable. “Scintillare” by Sukkhi aims to add that subtle bling that stands out even with formal attire and at social occasions.
He adds, “We are proud to be a home-grown brand having reached over 60 lacs consumers since inception and we believe in manufacturing within India, which helps us to have complete control over quality and design while ensuring timely delivery. With this ethos, all the designs of this collection are Made in India and Sukkhi plans to develop the production for further designs within India itself. Sukkhi is always committed to fulfilling the customer needs in the future as well”
The daily wear fashion jewelry comprises a sizable chunk of the overall fashion jewelry category in India. There is an increase in demand from the Tier 2 and Tier 3 cities in India for quality and stylish jewelry that is within their budgets. Sukkhi understands the consumer demand and curates designs that are intricate using high quality allergic free material and versatile to pair with varied silhouettes. Adapting an omni channel presence, Sukkhi is widely available on various ecommerce platforms ensuring a wide reach to the bigger consumer demands.
About Sukkhi:
Sukkhi is a leading new age online- first fashion jewelry brand. Founded in 2012, Sukhhi began with a vision to provide quality and trendy fashion jewelry products. The company makes high-quality products from allergic free material that is beautifully crafted and designed using the latest technology. After starting as an online-only brand, the company launched its own website in October 2016 and has widened its reach to over 125 offline touchpoints across India and over 27 different marketplaces, including international markets like the United States, United Kingdom, Australia, Canada and many more. Today, the company is one of the highest selling brands in the fashion jewelry category on Amazon and Flipkart, as well as on most of the e-tailers on which the brand is listed.