A space where making mindful choices is easy and nurturing the environment becomes second nature.
The Earth Circle is a heartfelt and captivating journey started by celebrity pilates instructor, author, and millennial icon, Namrata Purohit, bringing together a motivated and dynamic community that is committed to seeing themselves as custodians of our beautiful planet. This movement of passionate people aims at achieving extraordinary goals in a positive journey to protect our planet. After all, the tide is turning fast, and more and more of us need to take action together!
When not training or penning notes on fitness, the youngest certified Pilates instructor, Namrata Purohit spends most of her time in the midst of nature. She loves to escape into the wilderness, living with minimal carbon and plastic footprint. An ardent lover of nature, Namrata understands the desire to live a 100% sustainable and eco-friendly life. Curating some of her own personal philosophies into this passion project, The Earth Circle operates from a place of curiosity and non-judgment, empowering people to make ecologically sound choices so we can live a healthy life in a healthy environment. Anyone and everyone can become a part of this dedicated community. All we need to start is with one person, making one change, one choice at a time.
For Namrata, the past few years have been a time for reflection on wellness and sustainability, and the pandemic is making her ideas more relevant than ever. “The Earth Circle was born from a desire to live in a more balanced world, a world where there isn’t just a take from the environment but also a give! The community we are building is based on our strong belief that one person can make a difference. If each individual decides to reduce their carbon and plastic footprint, live more sustainably and buy more consciously, the pressure on our planet will reduce drastically.
The elements and visuals are thought-provoking and meaningfully curated. The thoughtfully-designed brand identity is symbolic of an imperfect circle – denoting a no-judgment space, where being perfect isn’t necessary but trying our best is what matters. The rings in the middle are derived from the life rings of the bark of a tree, symbolic of growth, sustainability, longevity, and nature. And the incomplete circle suggests that it can only be completed by the community that forms The Earth Circle.
By caring for the Earth and all of life, we care for ourselves. By embracing our own nature as expressions of Nature, our endeavor towards the planet can become a conscious force of healing. The Earth Circle inspires you to give back what you take, from the environment and this community, to complete the circle. Hosted on theearthcircle.com, this project shares information and support on practical choices to reduce waste in everyday life as well as providing information on sustainability and switching to mindful choices – one of the best ways to have a positive impact on the environment. The website works like that of a mentor, a friendly guide to empower you, towards bettering the environment, one step at a time.
The product listing on the website is a mindful curation of the best in clean beauty, household items, and lifestyle products. It also features a tightly edited list of products vetted for efficacy by in-house experts. While the retail list is long and comprises everything from natural facial kits and beauty products to bamboo and copper accessories and assorted teas, if there’s something you are specifically looking for, the team would be happy to even source options for you.
Open-minded and service-centric, The Earth Circle inspires you to involve your friends and expand the community. You can also become an active member of the community by giving your inputs, publishing articles, and bringing about small but significant changes.
For Namrata Purohit, The Earth Circle is about consciously driving change and building a community of motivated people. “I strongly believe one person can make a difference, and even the small changes we make can go a long way and this is where The Earth Circle comes in. We’re all in this together. Let us hold each other’s hand and support each other through this journey. There will always be someone ahead of you in the eco journey, just as there will always be a newbie who is just dipping their toes to test the water. Our role is that of a mentor-friend to guide and empower you to even learn from you so that in turn you guide another and we can all be better at doing our bit. ” The Earth Circle is a force that’s turning conscience into action for a thriving Earth. We know you’re ready. So, let’s get to work!
