The social media fashion and lifestyle influencer walked the ramp as showstopper for the first time for renowned designer Archana Kochhar at Melbourne
Nagma Mirajkar, India’s leading fashion and lifestyle content creator managed by NOFILTR.Group walked the ramp as showstopper for ace designer Archana Kochhar at India Fashion Week Australia (IFWA). The show also marked Nagma’s debut as a showstopper at a fashion event. The mega fashion show took place at the Marvel Stadium in Melbourne on Sunday, 30th October, 2022, featuring many international designers, alongside Archana Kochhar, and India’s first transgender fashion designer Saisha Shinde.
Nagma, who commands a whopping 7.3M following on Instagram is looked after by influencer incubator and management agency NOFILTR.Group. NOFILTR is bringing unique opportunities for its creators, helping them explore undiscovered genres, thereby unlocking newer sides to their talent. Besides facilitating brand collaboration, management, content ideation, growth mapping and production team support; NOFILTR is heavily invested in the dreams of content creators, and is enabling them to make it a reality.
Excited to have made her debut on the runway as a showstopper, Nagma Mirajkar says, “Thrilled to have walked the ramp as showstopper for Archana Kochhar at IFWA! I have been a thorough admirer of her work, and to be chosen as the showstopper for her was nothing short of a dream come true for me! This was also a golden moment for me, to represent India in Australia, among such great talent and personalities!”
Mihir Surana, CEO and Partner of NOFILTR.Group says, “Elated, and proud to see one of our finest content creators, Nagma Mirajkar to have successfully made a debut as the showstopper for Archana Kochhar at the IFWA. To be associated with names such as Archana Kochhar, and a platform such as IFWA is a mammoth milestone for Nagma, and for all of us at NOFILTR. The face of fashion shows is set for a revolution with social media influencers and content creators now becoming a prime choice for designers to showcase their collection.”
Nagma was seen donning an ethereal red embroidered lehenga, from the Lé Gehna collection, by Archana Kochhar, which is a marriage between Indian heirlooms and western silhouettes. The IFWA this year also showcased local Australian designers such as Vicoola, Miras, and Young Designers Gallery, with Supernova Collection Co and Kruz La Mode Fashion. Curated by Bollywood actor Vishwajeet Pradhan and wife Sonalika Pradhan, IFWA aims to boost cross-cultural participation within the global fashion community.
NOFILTR.GROUP
NOFILTR.Group is an Influencer Marketing Agency that was launched on the 21st of September 2017 when the marketing dynamics in India were undergoing a tectonic shift and social media had gradually begun occupying centre stage, grabbing the spotlight. NOFILTR.Group graduates beyond the capacity of a typical influencer marketing and management company. Apart from providing content creators with facilities like brand collaboration and management, content ideation, growth mapping, and production team support NOFILTR invests in the dreams of content creators, helping them to make them a reality. NOFILTR exclusively manages around 39 content creators. Awez Darbar, Nagma Mirajkar, The Mermaid Scales (Krutika), Mr. MNV, and Aashna Hegde amongst others. They have also joined hands with YouTubers like Angry Prash and Funcho.
