Expands its ergonomic office furniture range; launches ’Move Up’ the latest innovation in ergonomic desks that promotes alternating postures
Plans to launch 20 new ergonomic products to its institutional range of furniture and targets revenue of 175 Cr in the next 2 years
Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Interio, India’s leading furniture solutions brand, in home and institutional segments, today launched their latest innovation in ergonomic office desks – ‘Move Up’. Adding to its ergonomic range of institutional furniture, Godrej Interio underscores the importance of sit-to-stand concept. This desk is enabled with technology that promotes alternating postures to ease the stress associated with sedentary working styles.
The study ‘It’s Time to Switch’ by Godrej Interio’s Workplace and Ergonomics Research Cell surveyed over 500 individuals to understand the challenges that they faced and the strategies they adopted to deal with issues associated with sitting for long hours at work. It revealed that 64% of employees sit for more than 9 hours a day at work. When the respondents were asked what they could do differently, 73% employees did not know while only 27% had said that they had tried standing as an alternative posture. The fundamental cause of these problems is the long hours that users spend seated in static postures at their work desks or in meetings. Long-term sitting can cause strain and serious musculoskeletal problems, whereas standing for long periods is equally harmful.
Switching between standing and sitting postures reduce physical stress from static postures. This helps increase productivity and keeps the body active through the day. Hence, based on the insights of this whitepaper, Godrej Interio designed and launched the unique desk “Move Up” incorporating inclusive design for easy adjustability. It recognizes the uniqueness of each person and facilitates fluid transitions between working positions through the use of its very own app. The app indicates the duration of time the user spends sitting or standing and triggers action accordingly while enabling the motion of the desk.
On the new product launch, Anil Sain Mathur, Chief Operating Officer, Godrej Interio, said, “At Godrej Interio, it has been our mission to enrich the quality of life every day, everywhere. Over the last few years we have witnessed the growth and demand for ergonomic furniture designs in India and we are expanding our ergonomic furniture offerings in the institutional segment. We plan on launching 20 new products over the next 2 years and target revenues upwards of 175Cr. With the launch of the innovative Move-up we aim to provide access to the right infrastructure that is technology enabled and helps in boosting efficiency and productivity.”
Commenting on the launch, Sameer Joshi, Associate Vice President, Marketing (B2B), Godrej Interio, said, “The pandemic has enabled technology to transform the way we work; however, it is now, largely a sedentary affair. At Godrej Interio we aim at creating products by adopting a human-centred approach and using adaptive space solutions for workspaces. The whitepaper ‘It’s Time to Switch’ reveals the importance of alternating postures, the risks associated with static postures and solutions to mitigate the same. The ergonomically designed ‘Move Up’ desk focuses on the efficiency, empathy, and wellbeing of all stakeholders including employees and organization. We hope to make well designed furniture available to more institutions and enable users to lead healthier and active lifestyles even at work.”
About Godrej Interio:
Led by the largest in-house design team in the country in the furniture category and awarded with 34 India Design Mark Awards till date, GI aims to transform spaces with its thoughtfully designed furniture to create brighter homes and offices with products that have the highest design quotient in aesthetics, functionality and technology. With consistent pursuit of excellence and a special focus on health and ergonomics, GI’s product portfolio comprises a massive range.
Today, we design and manufacture furniture for office spaces, homes, educational institutes, healthcare facilities, laboratories and more. Along with furniture we offer Audio Visual and 360 Degree Turnkey solutions. Each of our product range revolves around comfort and aesthetics while delivering well-designed, fun and functional furniture solutions. Briefly, Godrej Interio transforms dream spaces to life!
Godrej Interio has 7 manufacturing facilities situated at Mumbai, Khalapur, Haridwar, Shirwal, and Bhagwanpur. GI’s Shirwal Plant is Green Co Platinum Certified, and Mumbai Plants are Green Co Gold Certified. GI is widely known for its comprehensive sustainability certifications for its products in furniture category.
GI commitment to the environment has resulted in manufacturing products with lesser environment footprint. Our pioneering efforts include designing less environment burdening products, usage of eco-friendly materials and setting up less polluting and consuming processes, ensuring eco-friendly packaging and transportation and finally the extended responsibility of recycling/reuse of used furniture and scrap, thus ensuring a lifecycle approach to green. GI has the widest range of green choices for our customers which not only includes products but also services such as green interiors and recycling.
Currently present in over 650 cities with 250 exclusive showrooms and 800 dealers, GI is one of the largest divisions of Godrej & Boyce Mfg. Co. Ltd., part of the Godrej Group, one of India’s largest engineering and customer product groups.
The brand boasts of noteworthy awards received so far- CII Exim Bank Award for Business Excellence 2016, Superbrands 2017-18, Reader’s Digest Most Trusted Brand 2018 Gold (Home Furniture and Modular Kitchen), TRA’s India’s Most Consumer focused brand 2019, GreenCo Star Performer Award 2019, National Energy Leader Award at CII National Award for Excellence in Energy Management 2018.
For further information, please visit https://www.godrejinterio.com/
