A new-age natural diamond brand that makes solitaire jewellery more personal, wearable and meaningful. Some diamonds mark a moment. The right ones become a part of your everyday story. Eyora is created for both. Built around the belief that a diamond should be more than an occasional indulgence, presenting natural diamond jewellery designed to become …
A new-age natural diamond brand that makes solitaire jewellery more personal, wearable and meaningful.
Some diamonds mark a moment. The right ones become a part of your everyday story. Eyora is created for both. Built around the belief that a diamond should be more than an occasional indulgence, presenting natural diamond jewellery designed to become a part of everyday life. Whether it is a first diamond purchase, a career achievement, a meaningful gift, an anniversary, or a personal milestone, Eyora celebrates the idea that every diamond should tell a story. The brand brings together natural solitaire diamonds with elegant contemporary design, to create jewellery that feels effortless, versatile and deeply personal.
Eyora’s jewellery is designed to slip naturally into the everyday wardrobe, whether paired with a crisp work look, worn with denim for a more relaxed moment, or styled for an evening out. The collection spans rings, pendants, necklaces, earrings and bracelets, with natural solitaire diamonds up to 1 carat set in 14kt and 18kt gold. For those looking to mark a particularly significant moment, Eyora also offers bespoke solitaire creations above 1 carat.
Each Eyora diamond solitaire is IGI certified and carries an exclusive Eyora inscription on the diamond’s girdle, offering customers an added mark of authenticity. The diamonds are conflict-free and responsibly sourced in accordance with internationally recognised standards, bringing together the sentiment of a meaningful purchase with the ease and trust of certified jewellery.
Speaking on what Eyora brings to consumers, Mr. Ankit Singh Kimtee, Founder and CEO, Eyora Jewels, said, “We wanted to create a natural diamond brand that feels personal, contemporary and approachable. Eyora gives consumers the freedom to choose a solitaire not only for a milestone, but for themselves, to find a piece that reflects their personality, fits naturally into their lives and remains meaningful long after the moment it was chosen for.”
Backed by the legacy of Ankit Gems, a company with over three decades of expertise in natural diamonds and a De Beers Sightholder, Eyora brings together that heritage with a more contemporary way of experiencing fine jewellery. As a member of the Gem & Jewellery Export Promotion Council (GJEPC) and with diamonds sourced through globally recognised responsible sourcing practices, the brand aims to offer consumers confidence along with beauty.
Eyora is built around a natural diamond solitaire programme, with its initial presence planned across Mumbai, Delhi, Indore, Bengaluru and Hyderabad through retail partners. The programme will subsequently expand to more than 25 retail partner locations across 10 major Indian cities, with a longer-term ambition of reaching 100 locations nationwide and building a pan-India footprint. With a longer-term ambition of reaching 100 locations nationwide, Eyora is creating a more accessible way to discover and experience natural diamond jewellery, whether it is chosen to mark a milestone or simply as a personal expression of style.
The brand’s digital platform will allow customers to explore the collections, creating a seamless journey from discovery to purchase. Priced from ₹50,000 to ₹2.5 lakh, the collection brings natural diamond solitaires within reach of a wider audience, retaining the rarity, individuality and enduring appeal associated with the stone.
About Eyora Jewels
Eyora Jewels Private Limited is a Mumbai-based natural diamond jewellery brand from the house of Ankit Gems, a company with a legacy of over 30 years. Founded by Mr. Ankit Shah, Mr. Ankit Singh Kimtee and Mr. Samyak Katariya, Eyora is focused on bringing lightweight, certified natural solitaire diamond jewellery to consumers across India. Eyora Jewels is also a member of the Gem & Jewellery Export Promotion Council (GJEPC), India.
Built around a natural diamond solitaire jewellery program, Eyora combines contemporary design, craftsmanship and authenticity with an elevated in-store experience across leading jewellery and lifestyle spaces. The brand’s diamonds are backed by Ankit Gems’ position as a De Beers Sightholder and are sourced from established producing regions including Botswana, Canada, Namibia and South Africa. Its sourcing practices adhere to the Kimberley Process and OECD Due Diligence Guidance.
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