India, April 2026: Indian travellers are returning to Europe, but this time, the focus is shifting from ticking off landmarks to seeking more meaningful, experience-led journeys. As this shift takes shape, Czechia is inviting travellers to look beyond its capital and discover a side of the country that feels both familiar and refreshingly new.
Prague continues to be the natural starting point, known for its historic charm and vibrant cultural scene. What is increasingly shaping travel to Czechia, however is what lies beyond. A growing range of regions that offer distinctive experiences, all within easy reach of the capital. In line with evolving traveller preferences, Czechia is now actively introducing these regions into Indian itineraries, encouraging journeys that are more immersive and well-rounded.
This growing interest in exploring beyond Prague is also reflected in recent travel patterns. In 2025, Czechia welcomed over 90,000 Indian visitors, marking approximately 12.38% increase year-on-year. While Prague continues to attract the majority, regions beyond the capital are steadily gaining traction as travellers look for more immersive and less crowded experiences. This shift was further reinforced at Czechia Travel Trade Day 2026 which took place in Prague from 20th to 21st April 2026, where Czechia highlighted a wider portfolio of regional experiences and is actively working with partners to introduce these emerging destinations into Indian itineraries.
Among the regions now being introduced to Indian travellers, some are redefining what Czechia has to offer. The Pilsen Region is not just about beer, even though it is the birthplace of the world-famous Pilsner. The region is quietly expanding its identity, with experiences that go beyond the expected. From exploring the legendary Pilsner Urquell Brewery to discovering traditional spirits at the historic Prádlo Distillery, considered among the oldest distilleries in Czechia and known for preserving time-honoured production methods, travellers can experience a deeper side of the country’s beverage heritage. The journey continues with Bohemia Sekt, the country’s leading producer of sparkling wines often referred to as the Czech equivalent of champagne offering a refined glimpse into Czechia’s evolving wine culture. Paired with castle visits and local culinary experiences, Pilsen presents a side of Czechia that feels both familiar and unexpectedly diverse.
Meanwhile, the Liberec Region offers a completely different perspective where nature, design and craftsmanship come together. While the region is known for the iconic Ještěd Tower, a futuristic structure set against panoramic mountain views, it is equally defined by its creative edge. Spaces like Pačinek Glass showcase how traditional Czech glassmaking is being reimagined through contemporary art and design, with visitors even having the opportunity to try their hand at glass blowing turning a centuries-old craft into a personal, immersive experience. Set within the dramatic landscapes of the Bohemian Paradise, with its sandstone formations and scenic trails, Liberec stands out as an experience that goes far beyond the typical European itinerary.
Together, these regions highlight how Czechia is evolving beyond its capital, offering travellers a more layered journey where culture, history and distinctive local experiences come together seamlessly.
Commenting on this evolving trend, Ms. Barbara Andelová, International Marketing Manager – New Markets, CzechTourism, said: “Indian travellers are increasingly looking to go beyond the well-known highlights of Europe and spend more time experiencing local culture and regional diversity. Czechia offers a unique mix of historic cities and emerging regions and we are actively working with partners to introduce these experiences into Indian itineraries, allowing travellers to explore at their own pace while discovering something new with each visit.”
As travel plans for the upcoming season take shape, Czechia offers Indian travellers the opportunity to discover more not just of Europe, but of the destination itself.
About Czechia
Czechia in Central Europe is a country that’s known for over twelve hundred castles, sixteen UNESCO World Heritage Sites, natural healing waters and traditional European thermal spas, sophisticated crystal design and glassworks with a long history. Omnipresent beer culture with original lager production that has been adopted around the world. The country has mild climate and cozy atmosphere, with well-preserved architecture across the ages, gentle rolling hills, deep green forests and natural lakes creating unique landscape. There is lot more to be discovered beyond the “crown jewel” of the destination – Prague- like the famous spa triangle in Western Bohemia (Karlovy Vary being the most known), Czechia has picturesque historical towns like Český Krumlov, Telč, Olomouc. The South Moravian region is traditional wine region with vibrant city Brno as the region capital. Stunning Lednice – Valtice complex in vicinity. Embrace the magic of Czechia and explore a realm of cultural wonders and breathtaking beauty.
For more information, check out our website and our Instagram:
https://www.visitczechia.com/en-us ;
https://www.instagram.com/visitczechia_in
About VFS Global Tourism Services
VFS Global has established its regional and global footprints in the space of tourism services, complementing its core visa services business. With 16 years of experience, the Tourism Services Unit has served more than 25 destinations. The team partners client destinations, across different countries, to enable the achievement of their travel and tourism promotional objectives and business targets. We specialize in destination representation, outsourced tourism office management and trade support services for national tourism authorities from client governments. We facilitate them in a wide range of destination promotional activities.
Some of the key services include dedicated tourism support offices, destination training, product development, B2B roadshows & workshops, consumer events, digital campaigns, MICE engagement program, public relations and e-learning modules. The team is able to partner client destinations across different countries to deliver the desired tourist arrival and spend targets.
Media Contact
Shakambri Soni – shakambris@vfsglobal.com
About VFS Global
As the global leader in trusted technology services, empowering secure mobility for governments and citizens, VFS Global embraces technological innovation, including Generative AI, to support governments and diplomatic missions worldwide. The company manages non-judgmental and administrative tasks related to applications for visa, passport, and consular services for its client governments, increasing productivity and enabling them to focus entirely on the critical task of assessment.
With a responsible approach to technology development, adoption and integration, the company prioritises ethical practices and sustainability while serving as the trusted partner to 71 client governments. Operating over 4,100 Application Centres in 168 countries, VFS Global has efficiently processed more than 542 million transactions* since 2001.
Headquartered in Zurich and Dubai, VFS Global is majority owned by Blackstone, the world’s largest alternative asset manager, along with minority shareholders including Swiss-based Kuoni and Hugentobler Foundation, Singapore based Temasek and UAE based Dubai Holdings.
* Comprised of 337.50 million transactions by VFS Global and 204.92 million transactions by CiX Citizen Experience
Media Contact: communications@vfsglobal.com
