The partnership seeks to amplify Jaypore's role as a champion of India’s artisanal heritage, advancing the recognition of handcrafted products and traditional Indian crafts Jaypore, Aditya Birla Fashion and Retail Limited’s leading artisanal lifestyle brand, has partnered with Shobitam, a renowned D2C ethnic fashion brand. This partnership will bring Shobitam’s signature offerings—including the coveted ‘Shobitam …
















