We are back with Part 3 of our series, decoding Bollywood movies and the PR strategy behind them. This time we have taken on Akshay Kumar’s upcoming patriotic film, Gold, which is coming out this Independence Day weekend. We hope…
News & Sports
Indian Film Festival Of Melbourne Kicks Off
Bollywood is no longer just limited to India, rather it has gone global. The Indian Film Festival of Melbourne (IFFM) kicked off this Friday, 10th August, with several Bollywood celebrities gracing the event. The event got underway this morning with…
Remembering Sridevi: A Look Back At The Experimental Actress And Her Risky Roles
The world lost its Chandini this year, but her contribution to Indian Cinema lives on. Sridevi, was an iconic actress for all generation, be it her role as a naïve mother in English Vinglish or mesmerising role in Nagina, but…
Remembering The Strong Voice of VS Naipaul
The world has lost a literary genius in the passing away of Vidiadhar Surajprasad Naipaul—the Trinidad-born, Indian origin writer. A colossal author, VS Naipaul, as he was popularly known, started off with comic novels set in Trinidad and Tobago and…
IKEA Arrives In Hyderabad With A Desi Touch
After months of hype and years of delay, furniture giant IKEA opened their first store in Hyderabad, with a rather Indian twist. From replacing their signature pork and beef meatball with more vegetarian items to suit the desi audience, there…
Beyonce Gets Full Editorial Control Of Vogue And Creates History
We all know that in the fashion world, nabbing a September cover is the ultimate win and this year, there is more melanin than ever fronting the pages of the biggest magazine of all time, Vogue. We have none other…
Decoding the Quirky Marketing Of Karwaan Minus Irrfan Khan
Bollywood never stops in the strenuous race of business and boy, we are glad they don’t! Decoding the unique PR marketing strategies, we come up with Part 2 of our series by focusing on this week’s release: Karwaan View…
Purnam 2018: When You Shop With A Purpose
Come on, we all love to shop. But the one reason why this particular exhibition is worth a visit is because the four spirited ladies – Saroj Bhatia, Jani Dhingra, Indu Gupta and Sarita Baluja- each in their 60’s and…
Suhana Khan Gets Trolled And Here Are The Reasons
Suhana Khan, daughter of Bollywood superstar, Shah Rukh Khan and a well known interior designer and producer Gauri Khan, made a debut appearance on a magazine cover for Vogue India’s August issue and the netizens are losing their sleep over…
Jason Momoa & The Obsession Around This Aquaman Star
He’s handsome and talented with a buoyant charm and robust physique. He was adored by fans worldwide for essaying the rugged character of the Dothraki warlord, Khal Drogo on the HBO series, Games Of Thrones, and currently struts around with…