With this partnership, the company aims to expand and solidify Astral’s piping vertical in the southern markets
The move is set to leverage Allu Arjun’s massive following to strengthen its brand positioning in Southern India and drive sales
Astral Limited, one of the leading companies in building materials, has announced an association with Superstar Allu Arjun as their brand ambassador for the Pipes & Water Tank businesses. This association will add value to the entire ecosystem of Astral pipes and boost Astral business in the market.
On the partnership, Mr. Kairav Engineer, Astral said, “This partnership signifies an important milestone for us as a brand since Mr. Allu Arjun is renowned for his distinctive acting & dancing styles and immense fan-following. We, at Astral, are delighted to associate with him with an aim to reinforce our brand equity and strengthen brand consideration in the southern states of India. The regional connect coupled with an immensely popular star will help us to create strong footholds, increased mind share and market share in these markets.”
Echoing the sentiment, Mr. Allu Arjun commented, “I am excited to get associated with Astral Pipes, a brand which is a household name and well-known for quality, innovations and forward-thinking. I can resonate well with the brand’s versatility and look forward to our association.”
Astral Limited is one of the fastest-growing companies in India with their piping business, leading the way in terms of volume and contribution to the company. South India marks a huge market for Astral Limited. Astral in addition to Pipes and building materials is diversified into various other portfolios including Adhesives, Water Tanks, Sanitaryware and Faucets.
The strategic decision of the company is in the direction of its vision of achieving significant revenue streams and contributing considerably to its overall piping business.
About Astral Limited.
Astral Limited started its operations in 1998 from Ahmedabad, Gujarat by venturing into Polymer Pipes Manufacturing. Right from introducing CPVC piping in India to introducing many innovative piping solutions, Astral Pipes today offers the widest range of pipes and fittings for various applications including specialized products for infrastructure development. Astral also manufactures a wide range of water tanks available in various storage capacities.
Astral entered the Adhesives category in 2014 by acquiring Resinova Chemie Ltd. And the UK-based Seal It Services Ltd. Astral Adhesives manufactures a diversified range of adhesives, sealants, putties, and construction aids. Recently, Astral has forayed into the Faucets and Sanitaryware category as well as in Paints category and poised to introduce a product range to meet different consumer requirements.
Today, Astral is one of the fastest-growing companies in the category of building materials and has been a distinguished brand. Astral deploys best-in-globe technologies and fulfills the emerging needs of millions of houses and adds extra mileage to India’s developing real estate fraternity with the hallmark of unbeaten quality and innovative building materials solutions.
