Deme by Gabriella, India’s leading premium womenswear label, has reached another significant milestone by expanding its footprint globally. The fashion brand recently announced its global debut collaboration with Cult Mia, the world-renowned fashion trendsetting e-commerce portal. Deme’s arrival on the platform is marked by the launch of its latest collection, “Summer in the City.”
“We are thrilled to be partnering with Cult Mia for the global launch of our ‘Summer in the City’ collection,” says Gabriella Demetriades, founder of Deme by Gabriella. “This collaboration allows us to share Deme’s vision of empowering women through fashion with a wider audience, celebrating their confidence and unique journeys on a global scale.”
Deme’s signature approach to elegant sensuality takes centre stage, with this collection pushing boundaries and featuring conversation-starting pieces. Flowy silhouettes in a palette of soft, pastel hues, against sleek tailoring, all crafted from luxurious fabrics like Silk Satin and Scuba Georgette. Every stitch exemplifies Deme’s dedication to empowering women through fashion, while Cult Mia’s unique curatorial vision adds a touch of international flair, ensuring the collection reflects the latest global trends.
“Summer in the City” is an ode to the modern woman’s journey, a celebration of confidence as she navigates the urban jungle to the classic tunes of Frank Sinatra. Inspired by iconic women who’ve left their mark on metropolises, the collection captures the essence of small-town charm blossoming into city chic. Imagine flowy silhouettes in breathable fabrics like Stretch Net and Malai Jersey, perfect for sweltering summer days, that effortlessly transition from power lunches to rooftop soirees.
This limited-edition collection is an ode to the modern woman’s journey, a celebration of confidence, and a testament to the power of collaboration. Experience the fusion of timeless style and contemporary flair with Deme’s “Summer in the City” collection – where elegance meets sensuality in every stitch.
About Deme: Deme by Gabriella is a premium womenswear label that focuses on clean lines, sensual cuts, and bold colours, empowering every woman to feel effortlessly gorgeous. Founded and owned by Gabriella Demetriades, known for her captivating style, this isn’t just another celebrity clothing line. Demetriades’ passion for fashion shines through in each meticulously designed piece, allowing you to channel your inner fashionista with statement pieces that transition seamlessly from a night out to a casual brunch.
