Vidhi Singhania’s Blue Pottery Inspired Collection Is Summer Perfect

If you want to beat the heat with some cool colours try this Neelaya range. Delhi designer Vidhi Singhania, a leading fashion brand in the women’s ethnic and fusion clothing line unveiled ‘Neelaya’ a beautifully curated collection offering a range of clothes, shoes, bags, turbans and jewellery. Inspired by the Blue Pottery art in Jaipur, each product from the collection is a complete art piece in itself and is beautifully designed.  From suits, anarkalis to sarees & turbans, the collection offers an extensive range of options.

The collection depends on various local crafts that binds the lure of ancient tales and a wide array of motifs defines the collection. Fragile yet elegant and unique, for this collection the designer translated the cobalt blue dyes of Jaipur’s blue pottery into an enchanting sartorial spread, marrying handwoven Kota with hand block printing techniques. It is indeed a visual tale with intricate detailing in clothes, shoes, bags, turbans and jewellery. With the focus on comfort & style, the collection is apt for the summers.

A venerated textile based designer for over two decades, Vidhi Singhania is known for her hand-woven luxury and bespoke fables through opulent textiles.“No two saris are similar. That makes every piece coveted, hence luxurious. Luxury is about elegance and grace. This aspect makes them stand out. Bright and beautiful Indian colours and the sheen of the zari, which doesn’t overpower the wearer’s personality. Rather they complement her beauty. That is something that marks our label,” says Vidhi.