New Delhi, 7 July, 2026: lululemon today announced the location of the brand's first store in India. The new store will be located in New Delhi’s DLF Promenade and open later this autumn as part of the company’s franchise agreement with Tata CLiQ. The store will offer high-performance products for men and women to support …
New Delhi, 7 July, 2026: lululemon today announced the location of the brand’s first store in India. The new store will be located in New Delhi’s DLF Promenade and open later this autumn as part of the company’s franchise agreement with Tata CLiQ.
The store will offer high-performance products for men and women to support a wide range of activities including yoga, Pilates, running, training, tennis, golf, and everyday movement. It will also serve as a space for connection with guests, ambassadors, and local health and fitness communities.
At the time of the opening, Tata CLiQ will also launch the brand on its platforms Tata CLiQ Luxury and Tata CLiQ Fashion, bringing lululemon’s innovative athletic and lifestyle products, as well as community-led experiences rooted in movement and wellbeing to guests across the country.
“Bringing lululemon to India is a proud milestone for our teams as we continue to grow our brand around the world,” said Sarah Clark, Senior Vice President, EMEA, lululemon. “To prepare for the opening, we have been working with Tata CLiQ to build relationships with the New Delhi community, which has a vibrant and active consumer base that is looking for premium performance products that blend technical innovation with elevated style. We are excited to welcome guests across India to lululemon in the coming months and all that’s ahead for our brand in this fast-growing and energetic market.”
“We are delighted to partner with lululemon for their India launch. This marks an important milestone in our journey of bringing globally renowned brands to consumers in the country,” said Gopal Asthana, CEO, Tata CLiQ. “Indian consumers are increasingly embracing active lifestyles and are looking for high-performance products that blend functionality and style. We believe they will strongly connect with lululemon’s product offerings and community-first philosophy. We are gearing up to open the brand’s first store in the coming months, along with its launch on Tata CLiQ platforms, and look forward to growing its omnichannel presence in the country.”
Market expansion is a key pillar of lululemon’s growth strategy. With a brand presence in over 30 markets around the world today, lululemon has an established and growing footprint across North America, EMEA, Asia Pacific, and China Mainland.
The arrival of lululemon store locations and digital offerings in India follows the company’s earlier entry this year into Poland, Greece, Hungary, and Romania through its franchise partnership model.
About lululemon
lululemon (NASDAQ:LULU) is a technical athletic apparel, footwear, and accessories company for yoga, running, training, tennis, golf, and most other activities, creating transformational products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all. Setting the bar in innovation of fabrics and functional designs, lululemon works with yogis and athletes in local communities around the world for continuous research and product feedback. For more information, visit https://lululemon.com
About Tata CLiQ Luxury
As India’s premier luxury lifestyle platform, Tata CLiQ Luxury offers premium & luxury brands across a range of categories, including Accessories, Apparel, Beauty & Fragrances, Fashion, Handbags, Home, Sneakers & Footwear, Stationery, and Watches. The platform delivers an unparalleled shopping experience through a careful curation of brands, thoughtfully developed brand stores, luxury delivery and unboxing experiences designed to bring luxury shopping to the customer’s doorstep, and personalised privilege programmes, managed by attentive relationship managers.
Tata CLiQ Luxury is committed to responsible business practices. In an endeavour to support our green goals, the circular packaging programme allows customers to return their empty packaging boxes after their purchase is received, thereby enabling the brand to recover, refurbish, and reuse them.
About Tata CLiQ Fashion
Tata CLiQ Fashion is more than just an e-commerce platform—it’s at the intersection of style and individuality. In a world where trends are constantly changing, the platform embraces this to bring the latest of fashion & lifestyle to the consumers, empowering them to define their own narrative. The goal is to create a space where fashion is not just worn but lived—where every click brings consumers closer to expressing their true selves.
Explore around 1700 brands across a wide array of styles, making it effortless to find something for every mood, occasion, and moment. In addition to curated category and brand pages that deliver a trend-focused experience, the specially curated stores—such as the Sneaker Store, Indie Finds Store, Lingerie Store, and Tata CLiQ Palette—are tailored to every style and need.
At Tata CLiQ Fashion, style meets substance, and every click is a step toward defining your narrative.
Join the Club
Like this story? You’ll love our monthly newsletter.
BO Correspondent
Boldoutline magazine is one of India’s most promising luxury lifestyle magazine. With a splash of choiciest articles, fun read, snappy views garnished with stunning photo spreads, the magazine is every reader’s delight wrapped in one. A monthly sanctuary of everything luxurious, Boldoutline is a haven for lovers of travel, style, beauty, culture, auto and literature.
