How Does One Market A Unique Love Story Like Manmarziyaan?

Interpreting the exclusive PR marketing strategies, we come up with Part 6 of our series by focusing on this week’s release: Manmarziyaan The film is a love story set in Punjab where Abhishek Bachchan, Taapsee Pannu, and Vicky Kaushal will…

Who Started Putting Music On The Internet?

BY: Aneesh Balasubramaniyan A few years ago, Naved was just another guy you might walk past and not remember for the rest of your life. One fine day, after some moments of confessed frustrations, Naved went out and recorded a video…

There Is A Perfect Book To Remind You Of Simpler Times

BY: S Juneja Think of the many Sundays you have missed dozing away on your recliner wading time away thinking that this would have been magical if I had some soft jazz in the background and an entertaining book in hand.…

The Modern Face Of Modelling: Shantanu Gosavi

In our country, what is measured ‘beautiful’ is often dictated by what’s seen on giant billboards, by advertisements that sell products to approved gender roles that are predefined and stab at our deepest insecurities – and most importantly, by our…

Once Again Is More About Complex Relationships Than Puppy Love

By S Juneja There is always a looming curiosity when a producer introduces a movie, ‘sort of a sequel to Lunchbox’. We agree that the 2013 drama, Lunchbox, has enough takers intrigued enough to sit through two odd hours of…

How To Give Peace A Chance

The TISS Convention Centre in Mumbai was packed to the rafters with people who had come to attend a symposium inspired by SGI President Daisaku Ikeda’s 2018 Peace Proposal. An event with a difference, it aimed at steering the world…

HBO Trailer Is Out & Here Are A Few Things You May Have Missed!

2019 is even more tantalizing, thanks to HBO! The network just released a short teaser, featuring bits from upcoming TV shows, new seasons and documentaries, and gave us what we wanted: the first glimpse of Game Of Thrones final season!…

Ruskin Bond’s Latest Is His Most Definitive Memoir

The most adorable and the most adored author Ruskin Bond has come out with his much-awaited definitive memoir, titled, The Beauty of All My Days. While with his earlier autobiographical work, Lone Fox Dancing—My Autobiography, he took us on a…

We Are Secretly Glad That Big Bang Theory Is Finally Ending

It all started with the audience exclaiming, ‘Hey, isn’t it funny how geeky these dudes are?’  back in 2007. The viewers chuckled at unusual phrases like ‘Bazzinga’, but after a decade of glorifying the nerd culture and relying on the…

The Literature Legend Of India: Ismat Chugati

Google celebrated the 107th birthday of a groundbreaking Indian writer whose work was celebrated but equally censored for its honest depictions of women’s lives. Back in the 1930s, Ismat Chughtai wrote on female sexuality and femininity, middle-class gentility and class…

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